Printing door hangers is a fresh and unique method of advertising. Door hangers are a great way to get your message in front of your target audience quickly and easily.
However, door hanger distribution requires caution. Because their items have offended some homes, "door hanger marketers" have earned a poor reputation. That's why it's crucial to know how to hand out door hangers effectively. Ethical, lawful, and (ideally) more acceptable to your target audience is what you should strive for in your marketing efforts.
Here are some of the most reliable methods for dispersing your promotional door hangers in a specific area.
Specifically inside residential complexes and neighborhoods
Apartment buildings are the most convenient setting for the distribution of door hanger delivery services that are full color. You won't have a hard time maneuvering through each hallway and each floor as you place door hangers because there are multiple apartments located in close proximity to one another. In the vast majority of instances, individuals will not object to this. It might be something as simple as sliding flyers or pamphlets under the doors of the apartments.
However, it is best practice to inquire with the landlord or the caretaker of the building as to whether or not it is acceptable to distribute your door hangers across the entire building. By doing so, you may acquire an unofficial "license" to carry out marketing activities inside of that building. Furthermore, if you are polite enough, you might ask the landlord if there are any particular tenants that you should approach or avoid. This is something you should only do if the landlord seems open to the idea. Your marketing efforts will be maximized as a result of this since you will be able to distribute your door hangers to the people who are most interested in purchasing your product or service.
Promotion inside dwellings
Next, there are a few guidelines that you should follow while marketing your business in residential areas and communities. To begin, you must determine whether or not the neighborhood is a tightly knit community that has its own set of regulations, or whether or not it is simply a haphazard collection of private dwellings.
If the community you want to distribute door hangers in has regulations, fences, or guards, you may need to contact the neighborhood association to get permission to distribute your door hangers there. Because of this, you are in a position of safety because you have the ability to obtain authorization to disseminate in a community that may wish to protect their privacy, even from marketers. If, on the other hand, there is no such association and it seems as though the area has a laid-back atmosphere, then you are free to put your door hangers on people's doors if you have the chance. When you find out that someone is home, you should always be courteous and make sure to take the necessary safety precautions.
Promotional activities in public venues
There are also those that try to promote their businesses by hanging door hangers in public areas. Typically, these can be found in the comfort rooms of trains or airports, as well as other similar venues. The correct procedure to follow in this situation is to inquire with the building administration about whether or not you are permitted to distribute your door hangers.
You are free to abandon the door hangers without first obtaining permission, but the administration of the building may form an unfavorable opinion of you if they discover this. It is in your best interest to inquire about obtaining permission in order to give your door hangers an official sanction. At least when their maintenance staff sees your door hangers, they won't toss them away as they do other people's.
Distribute your door hangers
Finally, you can just hand out your door hangers to people. To accomplish this, you can create a door hanger with a helpful phrase, like "do not disturb." Put some ads next to or below this message if you really need to fill the space.
People will take your door hanger, especially if it's free since they perceive utility in it. They'll put it to good use at home, bringing you in-home exposure. A free door hanger is a great way to show your appreciation for your loyal clients. This is another chance to drive home your advertising message.
Conclusion
Companies that deliver door hangers are a great way to get your message in front of your target audience quickly and easily. Ask the landlord if it is acceptable to distribute door hangers across the entire building. There are a few guidelines that you should follow while marketing inside residential areas and communities.
If the community you want to distribute door hangers in has regulations, fences, or guards, you may need to contact the neighborhood association. If, on the other hand, there is no such association and it seems as though the area has a laid-back atmosphere, then you are free to put your doorhangers on people's doors.