One of the most infamous sites on the web is facing the fight of its life after information stolen by hackers in a cyber-attack last month was made public in two scandals this week, the first batch of data leaking on Tuesday followed by an even larger amount Thursday, August 20.

This recent debacle is hardly the first time someone's been upset with Ashley Madison, which has a less than ideal relationship with the public and has never attempted to sugarcoat its controversial business practices.

The tagline "Life is short. Have an affair" is displayed prominently on company advertisements, which promise users a discreet adultery experience.

Prior to the data breach, AM founder and CEO Noel Biderman adamantly defended the website's existence in the face of widespread criticism, arguing that a marriage system based on monogamy "sets us up for failure," and that undiscovered affairs can actually improve marriage.

But with a massive number of his users -- along with their private information, from addresses to detailed accounts of their sexual preferences -- exposed by the hackers, Biderman is having an impossible time convincing any new users his website is still safe. Much of his success has been rooted in the ironclad promise of anonymity, without which, cheaters aren't as likely to risk ruining their marriages.

For the 32 million people unmasked in the scandal, it's likely too late to save themselves, or the shattered remains of their relationships.

Several former users discuss the fallout's effect on their lives in this provocative CNN article.

The backlash against Biderman and his organization is making their future prospects look bleak. A class action lawsuit against Ashley Madison is being prepped by a large number of Canadian users, who were, for obvious reasons, very upset to be outed as unfaithful. While the company is certainly profitable, that may not be enough to cover the $578 million being demanded.

After the first leak, it took less than a day for new websites to pop up that could sift through the 10 gigabytes of data and find whether people you respect and love were using the site without your knowledge. As Ashley Madison falls, it will undoubtedly take the trust of millions of wounded partners with it, and leave a grotesque scar on marriage as an industry.

As for the leaked information, while the hackers may claim to have noble intentions (their intended goal was the dismantlement of both Ashley Madison and its sister site, Established Men, where women are connected with "sugar daddies") there are troubling consequences for their actions on the horizon.

The released data could be picked up by anyone and used for extortion, identity theft, and other cybercrime.