British toy company, Makies, which launched in 2012, offers buyers customizable, 3D-printed dolls to look like the girls and boys they're coming home to. In a recent blog post, Makies wrote that they plan on expanding the accessory line of the doll to include hearing aids, walking aids and bespoke facial characteristics.
Seeing as we could respond fast, we did: we put a bunch of things on hold and jumped into designing toy hearing aids, toy walking aids, working out how to do facial birthmarks…plus Anthony and Zoe are working on a new 3D printed toy wheelchair, too!
This change was inspired by the Facebook campaign #ToyLikeMe that was created by two deaf moms who rally for "better representation and diversity in the toy box" as they wrote on their Facebook page.
Makies are the world's first 3D-printed toy and use a non-toxic nylon plastic, which makes the doll "built to last." Alice Taylor, the creator of Makies, believes in sustainability and local production. The entire process is waste-free and Makies clothes are even handmade in MakieLab's workshop, with their packaging sourced in the United Kingdom.
The company was already making progressive strides to diversify the doll; dolls can be customized to don all skin and hair colors (even hair types, like the curly locks pictured above.) The representation this doll already holds is astounding and now, with the option to include disabilities, the reach this company has is extraordinary.
Not only do Makies give shoppers the option to create a doll just like them in appearance, but the dolls also promote education and individuality with their accessory packs and outfits (see the "I *heart* math" t-shirt above.) These aren't your run-of-the-mill fashionistas commonly seen among dolls; these dolls are rocking lab coats and using their laptops to do the things that inspire them. They are changing the world!
While this is a giant step towards full-on representation, the people behind the #ToyLikeMe are still encouraging larger toy manufacturers to engage in the campaign.
But it's not over yet! Toy Like Me won't rest. If small companies like Makies can respond, what are the big girls and boys doing? Come on LEGO, Playmobil, Mattel, Barbie. 770,000 UK children with disabilities (and millions more beyond) need positive toy box representation now!"
Here's hoping for more positive toy box representation in the future!