It's 6 p.m. You finally are allowed to leave work and you scramble your way onto the crowded platform. You wait, and wait, for your downtown train. Finally, the cumbersome vehicle arrives and opens its doors to the musty air of tired, working New Yorkers.
Fifteen minutes pass and you rush out of the even more crowded doorway. While walking through the underground tunnels, anxious to get outside, you notice an advertisement on the wall. This isn't out of the ordinary. New York City is filled with advertisements and billboards. But this one is different. This was one of a few that were created by college students for college students and recent grads.
WayUp, a startup website for college students to find part-time jobs and internships, employed two college students to design their new advertisements to be placed in subway stations and on subway cars in New York City.
"We tend to 'dogfood' our own platform," WayUp CEO Liz Wessel said. "This means we hire college students for practically everything. When it comes to understanding our brands, our users can one-up anyone."
Molly O'Shea, a sophomore studying studio art at New York University, was one of two students employed by WayUp to help with the project.
"I literally designed these ads in their office while eating sushi with the CEO," O'Shea said. "It's been an eye-opening experience to see what opportunities are out there, and to be chosen as a spokesman for my peers."
What better way to truly solidify the spirit of finding jobs for students and recent grads than creating a project that employs the target audience? The answer is simple: There is none.
Instead of using a brand name agency and spending an extra $10K-$30K, WayUp went to its roots, to what they know. New York City thrives with recent college graduates and houses quite a lot of current students, whether attending NYU or Columbia. Every street corner is saturated with new startups and entrepreneurs. More and more people are coming to Manhattan to find a job, start a career and put their degree to work.
Companies like WayUp reveal that there are opportunities for students and grads to find real-life experience and expand their skill-set.
While working at a famous, long-standing company is great not only for experience, but for your resume, startups are slowly taking over Manhattan. Every big company has to start somewhere, why not help build a company to greatness while simultaneously gaining loads of experience?
Maybe it'll be different for you. Maybe it'll be a dream internship or a cool byline in your favorite magazine. Or perhaps a board meeting discussing sales. Maybe even a photo shoot at Pier59. For O'Shea, it was a subway ad (running on all major subway lines and four major station stops since November).
So, the next time you are coming home from a long day at a job you're not too happy at or a tiring day of classes, look up every once in a while and realize the ability to pursue your dreams is right in front of you. Depending on what subway station you are in, it literally may be right in front of you. With companies like WayUp, you'll be sure to find where you're supposed to be.
Find out how you can reach for the moon and land somewhere in the stars through WayUp.
Referred by Campus Rep, Molly O'Shea.