It's safe to say Lucky devotees, and the fashion industry as a whole, were shocked when Eva Chen stepped down as the struggling magazine's editor-in-chief. Her sudden (but long speculated) departure left fashionistas everywhere wondering where the Instagram superstar would land, and more importantly, if we would be seeing her daily #EvaChenPose in our feeds anymore. Lucky for us, our beloved Eva didn't go away for long! This morning she broke the news on Instagram that she just accepted a job at—*drumroll*—Instagram as head of fashion partnerships. Are you at all surprised? With her 391K followers this is a match made in social media heaven.
No word yet on exactly what her role will entail—although, we have a feeling it will involve endless well-curated grams, and lots of schmoozing with other social media heavyweights. With the app's move into e-commerce, we have a feeling we're going to see a bevy of Evan Chen-approved brands in your newsfeed soon. Get ready to do some MAJOR double tapping (and shopping!).
