Most of the time, I talk about something that many movies have done wrong (i.e. family movies) or I analyze parts of a good film (like my Manborgreview).
However, something caught my attention this past week; "Trainwreck," an upcoming romantic comedy starring Amy Schumer and Bill Hader.
Oh, and NBA all-star LeBron James.
As the TV spots keep popping up on Comedy Central (and I’m sure some other networks), I lose more and more interest in this movie. Bill Hader was the most entertaining cast member of "Saturday Night Live" and Amy Schumer can be funny in her dry, topical humor. So, why am I so discouraged from seeing this movie?
Well, it’s because of LeBron James. I’m not saying “I don’t like LeBron James.” What I am saying is I don’t like LeBron James’s role in the movie. His inclusion in this movie seems to simply serve as "Trainwreck’s" main vehicle for a mediocre box office success. And the TV spots show the proof as the movie takes a lot of shots at LeBron’s career.
One such joke shows Amy Schumer’s character talking with LeBron, most likely about her love for Bill Hader’s character and LeBron asks her, “So, he’s your Cleveland?” She replies with a yes and LeBron says, “Oh, that’s awesome.”
For people who know anything about LeBron’s career, I’m sure they got a kick out of the joke and probably will laugh at the other Lebron jokes when they see "Trainwreck." As for people, like myself, who know very little about LeBron, the joke might have flown right over our heads.
I’m asking the question, “How often does 'Trainwreck' rely on shots towards LeBron James for its comedy?” If this movie uses a lot of LeBron jokes, a lot of people could be driven away or walk out of the theater, unsatisfied.
This is what I usually fear for movies, like "Trainwreck," that force a strong connection between a main character and a celebrity playing as the film version of their own selves. When a film manages to get some celebrity to cameo or play a big role in a movie, the filmmakers can easily get lost in taking shots at said celebrity.
Like me watching the commercials for "Trainwreck," this can easily drive an audience away. Now, most people may understand the jokes or start doing research so they may understand jokes about the celebrity, but it’s still limiting the movie on attracting viewers, especially when the commercials are focusing on the jokes about a celebrity.
When a filmmaker uses a celebrity icon for for their movie, it should serve as either a quick joke or a small purpose to move the story along. For example, "Flash Gordon" was used as a symbol of friendship in Ted (2012). Were there "Flash Gordon" jokes? Yes, but the film didn’t use the character heavily for its jokes and the show was used to move the story along. John wasn’t supposed to hang out with Ted, but he grew up with Ted watching "Flash Gordon." That tempted him to sneak away from his girlfriend’s work party and go to Ted’s apartment.
"Trainwreck" is using LeBron James to fulfill the best friend role, and the focus on his appearance makes the movie come off as a cash-grab opportunity. We have a basketball star bringing two main characters together for the whole movie. It feels as though the filmmakers are saying, “Hey, remember this guy? Here’s an entire movie starring him! Oh, and these two comedians are in it.”
To "Trainwreck," I wish you luck, but I can’t see you dominating the box office. Besides, you are going up against "Ant-Man" on your opening weekend of July 17. God speed.