Seek discomfort. You might not see the appeal of this sentence, considering that discomfort is something most people tend to avoid. YouTube team's Yes Theory doesn't think so. It's a phrase that has been coined by the group, an L.A.-based movement lead by four people named Ammar, Matt, Thomas and Derin. Yes Theory encourages people to venture out of their comfort zones and have experiences that they wouldn't necessarily go for regularly.

These experiences are a daily occurrence for the team, whether it be spontaneously showing up to take a Christmas card photo with Canadian Prime Minister Justin Trudeau or trying to gate-crash exclusive events like the La La Land premiere. They do these audacious acts in order to send their viewers a clear message: there is so much more to experience in life, if you only seek them out.

So, they decided to show people how much life can change if one goes out of their way to add a level of boldness to everyday life. Literally. Project 30

was one of their most notable projects because for an entire month, they would "embark on an adventure every single day." This was coincidentally the project that brought them all together. For 30 days straight, they did a new challenge and then uploaded it to YouTube. Slowly, their following grew, and they are over 607,000 subscribers to date.

Why is this important, you ask? Yes Theory is doing something that most influencers on YouTube are not: going against the platform's usual content of clickbait and drama meant to attract viewers. Instead,Yes Theory provides videos that are familiar to regular YouTube viewers but are refreshing because they bring a genuine sense of optimism and adventure. They also send positive messages to their subscribers, which is slightly different from how newer YouTube creators operate. Additionally, by pulling in strangers to participate in some of their videos, they show their audience that anyone can be spontaneous and out-going.

Even on their mailing list, they send out challenges to their fans to do each week, like for example, to write with your non-dominant hand for an entire day. This way, they impart a challenge on their viewers that is applicable to almost everyone but also push people out of their comfort zones!

This is a great message for people leading "normal" lives who desperately want to explore other interesting avenues of life. It's quite simple when they point it out. As Yes Theory likes to say, "Life begins at the end of your comfort zone."