Together, we can create change. That's the motto of the up and coming brand, York Project. Founded in 2013 out of a basement in metro Detroit, York Project is a lifestyle clothing brand for the "trailblazing millennial." However, the brand does more than just sell clothing: they give back. For every product sold, the company makes and donates a Donation Kit, complete with a canvas tote bag, toilet paper, socks, and bottled water. To date, they have made over 18,000 donations in 23 cities nationwide.
"We're dedicated to providing an unmatched retail experience by designing cool and conscious top quality goods that also create a positive social impact in communities everywhere," York Project partner Stephen Oh said.
Driven by a mission to do more than simply make great clothes, the brand encompasses their manifesto, "Do what we love. Inspire change-makers. Empower others."
Founder Josh York started the business in his basement in metro Detroit screenprinting t-shirts, hats, and other apparel for sports teams. He then decided he could create his own brand with his own last name. Thus, the brand was founded. After making about 50 sales on his online store, York decided he could do something more with his brand.
"That's when I realized I had a little bit of traction and I could do more with it than just make a profitable business," founder Josh York said in a recent video upload. "I decided to donate to the homeless shelter."
In today's world, where over half a million people in the United States are homeless, this brand could be exactly what is needed to start a movement of change.
"I want more people to know about the homelessness issue," Oh said. "Not many people realize just how many people are homeless and what percentage of them are children. It's our ultimate goal to create jobs and help them get back to a steady lifestyle–but with our resources right now, we're starting with donations."
For more information, to donate to the cause, or to buy some cool attire, check out their website. Or, if you're in the area, check out their pop-up shop at Twelve Oaks Mall, June 6-18.
