Everyone (at least at Georgia Tech) has heard of Bell Labs, and how Bell Labs revolutionized the world. Bell Labs
Xerox decided to build a research center in the Bay Area and focus on computing research. They had a bunch of really smart people, and they ended up inventing the modern personal computer as we know it. They created a machine with a screen, a keyboard, a mouse, and a GUI called the Xerox Alto; this was in 1973. At a time when people still thought of computers as huge, room-sized mainframes, Xerox created a machine that was insanely revolutionary for its time. True, the machine was expensive, but it blew pretty much any other computer out of the water.
That’s not the only thing they did. They also invented the first multiplayer video game using networking, early word processing software, laser printing, and bitmaps. They also invented object-oriented programming via the language Smalltalk. This enabled programmers to be more productive and write programs that were readily extensible and modelled the real world more effectively. The majority of programming languages used today
They also played a crucial role in the founding of the Internet. They invented Ethernet networking, which was used widely by the DARPA workstations, which were Xerox Altos.
So what happened? Why didn’t Xerox exploit these technologies to make boatloads of money and dominate the computer industry? Well, the issue was that the management in New York didn’t care about computers; they were focused on photocopiers, which was Xerox’s core business at the time. This hindered efforts to commercialize the technology developed at PARC; Xerox only made one effort to cash in on the work in 1981 with the Xerox STAR, but that failed miserably.
But here’s what really doomed them; they let Steve Jobs and Bill Gates into the facility to look at all of the cool stuff they had. While this was in exchange for stock options in their companies, Xerox was basically handing over all their technology to Bill Gates and Steve Jobs. Both men were astonished by the genius shown before
While both men were definitely smart cookies, their real brilliance was recognizing the genius they saw at Xerox. And basically stealing/buying the innovations PARC made and actually commercializing them. Because of the failure of the Xerox management to see the genius of PARC, Microsoft and Apple are powerful giants while Xerox remains a simple manufacturer of printers and photocopiers. As Steve Jobs once said, good artists copy; great artists steal.