On Tuesday, Dec. 8 at 10 p.m., millions of men and women will stop what they are doing, tune into CBS and watch the annual Victoria's Secret Fashion Show. Performing this year will be Selena Gomez, Ellie Golding, and The Weeknd. The entire nation has been given unprecedented access to the casting, design process, and creation of the Angels. Through Snapchat, Instagram, and Youtube, the public has been invited into the lives of the Angles as they prepare to strut their stuff at the largest advertising scheme of the year.
The Angels are a different breed of supermodel. While maintaining striking beauty, they strive to be open to the public about both their personal lives, and fitness and beauty routines. They sell this idea of attainability, that you too may have the confidence, attitude, and physique of an Angel if you purchase they're products and buy into the fantasy conjured up by the cooperation.
Girls become obsessed with the models because of the natural desire to turn heads the way they do. The Angels light up the room with their playful wide smiles, clever interview answers, and statuesque bodies. Women around the world dream of having lives as glamorous as the Angels' and Victoria's Secret is waiting to sell it to them.
Through campaigns like "Train Like An Angel" we see the grueling effort the women of Victoria's Secret put into their bodies. But now, we can sweat along side them. Even barefaced, they sparkle with allure. And for you, Victoria's Secret has the entire line of workout gear so you can really train just like an Angel.
The obsession continues outside of the blatant commercialization of the ladies. Platforms like Instagram and Snapchat give us peeks into their everyday lives. Like a reality show, but in real time, our need for instant gratification is met, and we invest ourselves even further into their branding.
This year, we watched Gigi Hadid break down in tears as her dreams of walking in the show were achieved. Victoria's Secret documents the behind the scenes, from start to finish, of the entire fashion show. On their website, Twitter, and Instagram, the public watches the show come to life. Along the way, there are links to "Shop the Show" where anyone can buy a coveted pink satin robe.
It all leads up to the company's biggest event of the year: the annual Victoria's Secret Fashion Show broadcast from New York. Unlike every other fashion show, the entire world can watch. There is no exclusive list, we do not have to live vicariously through the words of the journalists who attend. Victoria's Secret brings the objects of our desires to us. And over an hour long advertisement, with our favorite performers, the looks worn by the Angles are only a click away.
