The image of women, especially in the media, is all about their bodies, and not their brains anymore.
The representation of a women in the media is completely different now than back in the day. In todays society, women are portrayed in the media as nothing but sexual objects for every man’s desire. If Gucci has a magazine spread for their newest fragrance, there is a naked woman laying on the beach in the ad. If Toyota is trying to sell one of their newest cars, there is a beautiful woman sitting shot gun in the car. If an artist such a Nicki Minaj produces a music video, she is half clothed and shaking her butt to the camera.
These aren't accurate representations of women. I do believe that there is nothing wrong with being a little risque, yet when every ad, commercial, and music video can only sell when women are in it using their beauty and bodies, that's when I see a problem. I believe that women’s representation in the media is so different in todays society because these women are allowing it. Of course, I can’t speak for every women artist, and I do believe a lot of them are empowering, but for the few that disrespect themselves and portray women in such negative ways, it ruins it for the rest of the women in our society.
This is why I believe men feel they are allowed to look at women in such sexual, objectified ways. If a woman doesn’t respect herself, a man will never respect her as well. In today's society, unfortunately this is something us women are used to and deal with on a daily basis, but I can't help to imagine a world without objectifying women's bodies for money. Picture cologne ads that soley focused on selling cologne. Picture music videos where artists only care about singing their hearts out and getting their message across. Yet, all of these commercials, ads, and music videos need to objectify women in order to sell their products.
Why? When did this happen? When did it become a thing to use women as decoy in order to make more money out of their products?
Unfortunately, it is definitely a thing amongst our generation, and it has to end! It isn't fair to women, especially those who would never use their beauty or bodies to get them places in life. The media has to stop representing women in such degrading ways, because that's what makes men think its okay to degrade women as well!