Technology has made way for an array of new ways to generate leads, from newspaper ads to social media posts with direct links to purchase your product or service. The traditional billboard has seen some upgrades over time as well with digital billboards taking its place alongside highways, on train platforms, and other high trafficked areas. Like other digital mediums, digital billboards are scalable to fit the needs your business requires. Let's dive into why you should consider using them as part of your marketing campaigns.

Digital Billboard Functionality

A billboard is an effective out of home advertisement form but traditionally you can only display one ad at a time. The versatility of digital billboards is that they are able to display a variety of ads daily, and without the elements or vandalism destroying the message being displayed. Digital billboards are essentially digital displays akin to a large television, and like the television hanging on your wall at home, the possibilities of what can be displayed are endless. Another functional advantage of digital billboards over the traditional kind is that no actual manual labor is involved, a team of people simply upload your latest ad as opposed to painting or gluing it on.

Features of a Digital Billboard

Since digital billboards are like televisions, you’re able to display greater amounts of data filled content to your target demographic in an area that is likely to attract more eyes. Digital billboards can be updated in real time, this allows for your upcoming sale to be relevant to those who view your ad; gone are the days where an expired advertisement stays up long after it’s useful. Eye-catching designs also appear more vibrant with backlit displays appearing to light up at night, not to mention you have the option of a static or animated ad. Animated ads garner greater interest from the average observer, a billboard can handle short commercials, moving logos, or flashing words; plenty of versatility to market your business best.

Different Sizes

The dimensions of digital billboards vary by location, but the images displayed can be scaled to easily fit the sizes available. Generally three sizes of digital billboards exist:

• Small- 6 feet tall by 12 feet wide
• Medium- 10 feet tall by 30 feet wide
• Large- 14 feet tall by 48 feet wide

Whether your business is looking to display an advertisement on a freeway, bus terminal, or a major intersection; digital billboards come in sizes that allow greater visibility than more traditional mediums.

Greater Visibility and Engagement

Screens seem to grab the attention of the average person over printed media, more people seem to be looking down at their phone or at a screen; digital billboards also attract more eyes than a regular billboard and even more than other digital formats. Online advertisements are popular but don’t necessarily engage more potential clients as do the large, bright, digital billboards that are impossible to ignore on your way to work. The bold expression of your digital billboard ad is more likely to create memory retention of your brand as proven by many marketing studies.

Cost Effectiveness

The cost of digital billboards is generally higher in most locations than that of a traditional billboard but the benefits can be quantified through how effective they are. Instead of a simple static image, the ability to have animated images displayed with either a countdown to a major release or sale end can be valuable to any business. The upfront costs of hiring a designer to generate a design that works for your message can be outweighed by the amount of visibility your ad gets. Major cities like New York, Chicago, or Los Angeles are likely to cost more than other places to advertise, but smaller cities add the benefit of your business filling a niche with unfulfilled potential. Before deciding on a set of digital billboards, investigate the area for foot or drive-by traffic, and tailor your design to fit the demographic you’re looking to engage with your business.

What Business Need Digital Billboards?

Growing your digital footprint is essential for almost every business, online and social media ads can only do so much, digital billboards can convey a message of timeliness. With the ability to update a message daily on your digital billboard campaign, you engage customers who may be on the fence and convert them into paying clients of the service or product you offer. Think of how your business can offer a limited product and how that can be conveyed into an advertisement that is sure to generate leads from your digital billboard. It’s never a bad idea to explore the various services available to expand the reach of your business, so consider digital billboards.