Why One-for-One Companies Matter | The Odyssey Online
Start writing a post
Politics and Activism

Why One-for-One Companies Matter

The growing importance of corporate responsibility in today's society and "buy one, give one" companies.

20
Why One-for-One Companies Matter

We live in a society where companies who value social responsibility are important. The millennial generation is obsessed with the concept of contributing to society and hyper aware of companies that aim to make the world a better place. Many have grown up alongside the concept of cause marketing and corporate social responsibility and now see it as a necessary part of every company. These socially responsible companies are able to charge more for their products and services because they are seen as more trustworthy and have a very loyal consumer base. Consumers, like millennials, that see making the world a better place as a necessity will choose a company who’s socially responsible over one who is not every time, even if the products are exactly the same.

In response to this increased desire for companies to contribute to society at large, one-for-one companies have emerged. Essentially, companies adopt a “buy one, give one” business model: a customer purchases your product and you donate your product to someone in need. Companies like Toms, Love Your Melon and Warby Parker made this famous but now socially minded entrepreneurs all across the world are adopting the same business concept.

One-for-one companies are extremely important because they show exactly how our world is changing. New generations of people are intrigued by the idea of giving back but would rather buy something or share something on social media than go help out at a

soup kitchen for the weekend. Is this a good thing? In my opinion no, it merely perpetuates the stereotype that millennials are lazy and don’t have a solid work ethic. But, the world is changing and businesses have to change along with it.

One-for-one companies are the key to where our society is going. These socially responsible companies directly appeal to the world's dominant target consumers, millennials, and their lifestyles. These innovative companies won't be going away anytime soon as corporate social responsibly becomes more important to society at large each year.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

A Few Thoughts Every College Freshman Has

The transition into adulthood is never easy

18831
Mays Island
Courtney Jones

Today I started my third week of college at Minnesota State Moorhead. I have survived welcome week, finding my classes on the first day, and being an awkward loner in the dining hall. Even though I have yet to be here for a month, I have already experienced many thoughts and problems that only a new college student can relate to.

Keep Reading...Show less
Students walking on a sunny college campus with trees and buildings.

"Make sure to get involved when you're in college!"

We've all heard some variation of this phrase, whether it came from parents, other family members, friends, RAs, or college-related articles. And, like many clichés, it's true for the most part. Getting involved during your college years can help you make friends, build your resume, and feel connected to your campus. However, these commitments can get stressful if you're dealing with personal issues, need to work, or aren't sure how to balance classes and everything else going on during the semester.

Keep Reading...Show less
Relationships

9 Reasons Why Friends Are Essential In College

College without friends is like peanut butter without jelly.

8005
Bridgaline Liberati and friends
Bridgaline Liberati

In college, one of the essential things to have is friends. Yes, textbooks, a laptop, and other school supplies are important but friends are essential. Friends are that support system everybody needs. The more friends you have the better the support system you have. But you also have someone to share experiences with. And don’t settle for just one or two friends because 8 out of 10 times they are busy and you are studying all alone. Or they have other friend groups that do not include you. Don’t settle for just one or two friends; make as many friends as you can. After the first couple of weeks of college, most friend groups are set and you may be without friends.

Keep Reading...Show less
Lifestyle

The Power of Dressing Up

Why it pays to leave the hoodie at home.

5850
sneakers and heels
Sister | Brother Style - Word Press

For a moment your world is spinning. The phone alarm has just scared you awake and you’re flooded by daunting thoughts of the day ahead. You have three assignments due and little time to work on them because of your job. You’re running late because you’ve hit snooze one to many times after yesterday’s long hours. You dizzily reach for a hoodie, craving its comfort, and rush for a speedy exit, praying you will have time to pick up coffee. Does this sound familiar?

Keep Reading...Show less
Entertainment

11 Signs You Live At The Library As Told by 'Parks And Recreation'

A few signs that you may live in the library whether you'd like to admit it or not.

5061
brown wooden book shelves with books

Finals week is upon us. It is a magical time of year during which college students everywhere flock to the library in attempt to learn a semester's worth of knowledge in only a week. For some students, it's their first time in the library all semester, maybe ever. Others have slaved away many nights under the fluorescent lights, and are slightly annoyed to find their study space being invaded by amateurs. While these newbies wander aimlessly around the first floor, hopelessly trying to find a table, the OGs of the library are already on the third floor long tables deep into their studies. Here is a few signs that you may live in the library, whether you'd like to admit it or not.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments