The recent pandemic brought the entire world to a sudden halt which changed more or less everything. This consequently meant the temporary closure of physical stores, which opened many doors for eCommerce stores dealing in apparel. It is fair to say that eCommerce businesses made the most of this time to enhance their profits and revenue by deploying many eCommerce conversion hacks.

One such hack was the rise in the use and prevalence of 3D body measurement technology. Many apparel businesses benefited from this technology mainly because of the perks that come with it. But what are these perks? Let's find out.

What Is 3D Body Measurement Technology?

This is a body scanning technique where advanced imaging technology is combined with infrared depth sensing to generate a contour of the customer's body shape. This helps businesses get an extensive list of all body measurements, and this data is further used for simulating garment draping, pattern creation, and even 3D body tracking.

Consumers can leverage different body measurement software to upload the metrics of their size and find clothes that fit them accurately. Furthermore, this has helped businesses enhance the customer experience to a great extent.

Reasons Why Apparel Retailers Need This Technology

As more and more people are choosing online platforms to purchase their clothing items, businesses need to ensure that they deliver the best experience to their customers. But apart from that, there are other perks of the 3D body measurement technology that includes:

1. Promoting Positive Body Image: Nothing makes shoppers happier than finding a dress or clothing item that fits them ideally. Hence when one uses body measurement software and finds a dress that offers perfect fitting, it automatically boosts their confidence. Furthermore, this is a technology through which customers can find the perfect fit and evaluate how the item will look on them.

1. Reduced Returns: The biggest challenge faced by almost all eCommerce businesses these days is dealing with the returns. These returns can be very costly for businesses which further eats into their profits and revenue. This is more prevalent in the apparel industry as it can be challenging to understand the size virtually.

The 3D body measurement technology helps the customers to evaluate the fittings of the clothing items before placing the order. In addition, this technology also has the competence of predicting wrong sizes. This certainly helps a great deal in reducing the number of returns that the apparel business has to deal with.

1. Better For The Environment: This often goes unnoticed, but it accounts for significant wastage when a customer returns any ill-fitted clothing items.

However, the 3D body measurement technology helps them try out the clothes before buying them. This further reduces the number of returns, ultimately resulting in reducing the waste generated to a great extent.

In Conclusion

It is fair to say that advancements in technology are changing almost everything, even the way one buys clothes. However, it is also true that this is a good chance that will benefit both businesses and customers alike. Therefore, every apparel business must pour in resources to leverage this technology and grow their business for good.