The Superbowl always brings interesting commercials as it is one of the largest viewed sporting games in America. Some people only watch the Superbowl for the commercials. I found something interesting in those commercials that I have not seen everywhere and was so small to happen but I feel a huge impact.
Coca Cola had a commercial about how there is a coke for everyone and within the commercial they try to highlight that everyone is unique. What was something new I think they touched on and I haven't seen before is the use of the word "them." The commercial starts off with "There's a coke for he, and she, and her, and me, andthem, theres a different coke for all of us." Why I think this is so important is because not everyone identifies underneath our binary system of gender for men and women. There's a whole spectrum of gender out there that so many people identify under besides man or woman. In language this has been seen by individuals using they/them instead of he/she, him/her. A movement towards gender neutral language.
In the media I have seen growth in the representation of the LGBTQ+ community but this was a new frontier in which they used specific pronouns in order to build up to using the word them. This gave a representation to a marginalized group on a huge platform that may not have been heard by everyone but meant a lot to those who heard it.
For myself I hope this continues as representation is where I find hope in the future of this world I call home. Every rainbow, every symbol of pride, every challenge within gender and sexuality I find hope for a better tomorrow.
