What's Wrong With The Female Fitness Marketing | The Odyssey Online
Start writing a post
Health and Wellness

What's Wrong With The Female Fitness Marketing

I am SICK of the world hypsersexualizing women who work out.

120
What's Wrong With The Female Fitness Marketing
Scott Webb

I can't go to the gym without feeling like I'm in the wrong attire anymore.

I might just be old school, but I like to consider myself a classy individual. And by classy, I mean I know how to dress when I work out so that it looks like, well, I am actually there to work out. Traditional t-shirt and shorts are my workout attire, however, suddenly I am noticing that I'm the odd woman out compared to women around me in the gym.

At the gym, I am surrounded by women wearing their sports bras or a half shirt paired with the tightest leggings or spandex as their workout getup.

This just confuses me for many reasons.

I struggle with this because women aren't paid attention to for the work they are putting in. No one appreciates what we are doing in the gym because what we are wearing is distracting.

Woman are paid attention to because of their clothing, because we are hypersexualized on a daily basis, and work out clothing just happens to be one of the million categories where it happens.

Fitness is a privilege and a chance to be healthy. It's not supposed to be a fashion show to just be a distraction or a prize.

I'm bothered because the clothing industry has made us feel like we have to wear these specific clothes in order to look good while we are working out. But that is not the point of working out!

It's everywhere! In magazines, commercials, ads, and basically anything fitness related.

I understand the benefit of the sex appeal, especially in business. But why can't we market fitness for the simple fact that it's going to make us live longer and be healthier?

Can't we leave the hypersexualization of women out of it?

Now, most of the women in these outfits and ads really do have the ideal body. However, it's only the body that is admired—the appearance. The hard work put into obtaining that body as a woman isn't even thought about. The lifestyle is underappreciated.

On the flip side, if a guy shows off his body, all that's thought about is the hard work that was put into obtaining it. This could be due to the fact that lifting is the center of a lot of male conversations. But a lot to do with the fact that fitness is viewed very differently for men and women.

Women are pressured daily, myself included, to obtain standards, wear certain things, and look a certain way in almost every category of life—fitness and the gym included.

However, I am battling these standards by sticking to my traditional ways. I don't need to be in sexy clothing in order to feel good about myself or my workout.

Fitness is enough for me. I can do without the hypersexualization.

T-shirt and shorts it will be.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

A Few Thoughts Every College Freshman Has

The transition into adulthood is never easy

3646
Mays Island
Courtney Jones

Today I started my third week of college at Minnesota State Moorhead. I have survived welcome week, finding my classes on the first day, and being an awkward loner in the dining hall. Even though I have yet to be here for a month, I have already experienced many thoughts and problems that only a new college student can relate to.

Keep Reading...Show less
college

"Make sure to get involved when you're in college!"

We've all heard some variation of this phrase, whether it came from parents, other family members, friends, RAs, or college-related articles. And, like many clichés, it's true for the most part. Getting involved during your college years can help you make friends, build your resume, and feel connected to your campus. However, these commitments can get stressful if you're dealing with personal issues, need to work, or aren't sure how to balance classes and everything else going on during the semester.

Keep Reading...Show less
Relationships

9 Reasons Why Friends Are Essential In College

College without friends is like peanut butter without jelly.

1842
Bridgaline Liberati and friends
Bridgaline Liberati

In college, one of the essential things to have is friends. Yes, textbooks, a laptop, and other school supplies are important but friends are essential. Friends are that support system everybody needs. The more friends you have the better the support system you have. But you also have someone to share experiences with. And don’t settle for just one or two friends because 8 out of 10 times they are busy and you are studying all alone. Or they have other friend groups that do not include you. Don’t settle for just one or two friends; make as many friends as you can. After the first couple of weeks of college, most friend groups are set and you may be without friends.

Keep Reading...Show less
Lifestyle

The Power of Dressing Up

Why it pays to leave the hoodie at home.

1399
sneakers and heels
Sister | Brother Style - Word Press

For a moment your world is spinning. The phone alarm has just scared you awake and you’re flooded by daunting thoughts of the day ahead. You have three assignments due and little time to work on them because of your job. You’re running late because you’ve hit snooze one to many times after yesterday’s long hours. You dizzily reach for a hoodie, craving its comfort, and rush for a speedy exit, praying you will have time to pick up coffee. Does this sound familiar?

Keep Reading...Show less
Entertainment

11 Signs You Live At The Library As Told by 'Parks And Recreation'

A few signs that you may live in the library whether you'd like to admit it or not.

1273
brown wooden book shelves with books

Finals week is upon us. It is a magical time of year during which college students everywhere flock to the library in attempt to learn a semester's worth of knowledge in only a week. For some students, it's their first time in the library all semester, maybe ever. Others have slaved away many nights under the fluorescent lights, and are slightly annoyed to find their study space being invaded by amateurs. While these newbies wander aimlessly around the first floor, hopelessly trying to find a table, the OGs of the library are already on the third floor long tables deep into their studies. Here is a few signs that you may live in the library, whether you'd like to admit it or not.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments