What's Wrong With The Female Fitness Marketing | The Odyssey Online
Start writing a post
Health and Wellness

What's Wrong With The Female Fitness Marketing

I am SICK of the world hypsersexualizing women who work out.

120
What's Wrong With The Female Fitness Marketing
Scott Webb

I can't go to the gym without feeling like I'm in the wrong attire anymore.

I might just be old school, but I like to consider myself a classy individual. And by classy, I mean I know how to dress when I work out so that it looks like, well, I am actually there to work out. Traditional t-shirt and shorts are my workout attire, however, suddenly I am noticing that I'm the odd woman out compared to women around me in the gym.

At the gym, I am surrounded by women wearing their sports bras or a half shirt paired with the tightest leggings or spandex as their workout getup.

This just confuses me for many reasons.

I struggle with this because women aren't paid attention to for the work they are putting in. No one appreciates what we are doing in the gym because what we are wearing is distracting.

Woman are paid attention to because of their clothing, because we are hypersexualized on a daily basis, and work out clothing just happens to be one of the million categories where it happens.

Fitness is a privilege and a chance to be healthy. It's not supposed to be a fashion show to just be a distraction or a prize.

I'm bothered because the clothing industry has made us feel like we have to wear these specific clothes in order to look good while we are working out. But that is not the point of working out!

It's everywhere! In magazines, commercials, ads, and basically anything fitness related.

I understand the benefit of the sex appeal, especially in business. But why can't we market fitness for the simple fact that it's going to make us live longer and be healthier?

Can't we leave the hypersexualization of women out of it?

Now, most of the women in these outfits and ads really do have the ideal body. However, it's only the body that is admired—the appearance. The hard work put into obtaining that body as a woman isn't even thought about. The lifestyle is underappreciated.

On the flip side, if a guy shows off his body, all that's thought about is the hard work that was put into obtaining it. This could be due to the fact that lifting is the center of a lot of male conversations. But a lot to do with the fact that fitness is viewed very differently for men and women.

Women are pressured daily, myself included, to obtain standards, wear certain things, and look a certain way in almost every category of life—fitness and the gym included.

However, I am battling these standards by sticking to my traditional ways. I don't need to be in sexy clothing in order to feel good about myself or my workout.

Fitness is enough for me. I can do without the hypersexualization.

T-shirt and shorts it will be.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Relationships

8 Cringey College Tinder Stories

. Cringey Tinder stories from some Tinder girls

797
a man and a woman sitting at a table
Photo by Good Faces on Unsplash

Toilet Troubles

"So, usually I would never go on a Tinder date but when you are out with girlfriends and a hot Bosnian guy says he wants to hang with you and his friends, you oblige. We head to their apartment and when I realized I may pee my pants if I don't find a bathroom soon. I ask for the bathroom and a friend of my tinder date shows me to it and said in all seriousness that I was not allowed to flush the toilet under ANY circumstances. Having a few drinks--or five--I relieved myself to, nevertheless, flush the toilet. Within seconds, his bathroom was flooded and towels were laid out everywhere to catch the toilet water. To say the least, we were not invited back"

Keep Reading...Show less
Girl with a Guy Bestfriend
vignette3

I can confidently say that about 90 percent of all the friends I have are male. It's just always been that way since I was a kid. Over the years, I've heard a lot of things and I've learned a lot of things, and here it all is. Enjoy!

If you're a girl with a guy best friend you know that...

Keep Reading...Show less
Greek Life
Clare Concannon

With being a member of Greek life, you are going to come across people who HATE Greek life and who always want to say something negative towards it. If you're not a part of Greek life, there's absolutely nothing wrong with that. But maybe try and keep some of the not-so-nice comments to yourself.

Keep Reading...Show less
retail
Chor Ip / Flickr

I'm sure, like me, many of you received lots of gift cards over the holidays. After working retail seasonally, here are a few tips that I learned in order to make the employees at your favorite store just a little happier and not want to charge you extra on your purchase for being awful. Here are some times when you should be nicer to retail workers than you actually are!

Keep Reading...Show less
5 Untold Struggles Of The Short Friend

I'm the Short Friend. I've been the Short Friend since about the seventh grade. I'm the one who stands in the front of the photos, gets made fun of for their height, and still shops in the kids department.

This article is not for the Almost Short Friends, i.e. the 5'3" and 5'4" Friends. No no, this is for the Actually Short Friends, i.e. the Barely Scraping 5'1" and shorter Short Friends.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments