Facebook customer feedback score is based on different types of feedback received from users. Sometimes they send out polls asking for opinions on Facebook ads, and sometimes users can report ads when they see them.
Either way, your company will get a score between 0 and 5. 0 is the worst and usually means your ads are disabled. 5 is the best and shows that you have great customer reviews.
WHAT HAPPENS IF YOUR SCORE IS LOW?
Usually, if your score is 0 or 1, your ads will no longer appear on Facebook or Instagram. This shows that you have a lot of negative reviews, which is why you are probably violating the ad's terms and conditions. You can use the comment tool developed by Facebook to keep track of your account.
HOW DO YOU KEEP YOUR SCORE HIGH?
The good news is that you can improve your performance by reducing the negative reviews and getting the positive ones. Facebook will send emails when your score drops below 3 and you can check out the testimonial panel to see what it's all about. You can then use this to see what needs improvement.
Also, you can improve customer feedback by following these essential rules:
- Be clear about what you're selling or offering in the ad
- Set clear expectations for customer service
- Be realistic about your delivery expectations
- Always make sure you can meet customer demand
All of these points are important, but the third one deserves special attention. If your delivery speed is faster than usual, for example, you make your products by hand, it is very important that you understand this clearly. He even went so far as to have them put a timeline. Most customers expect to receive things within a certain period of time. Otherwise, they will leave negative feedback.
As a result, the feedback tool includes an option that allows you to set the delivery speed, and Facebook will not poll your customers until after that period. Thus, people cannot leave negative feedback due to the speed of delivery, even if it took no longer than you indicated.
HOW DO I FIX A LOW FEEDBACK SCORE?
First, you need to determine why you have a low feedback rate. Is this a delivery? Product quality? Or something different.
Therefore, you need to work hard to fix these problems. It's not an easy task, but good customer service is vital to your Facebook advertising and overall success.
To make it easier for your business to troubleshoot, you need to maximize your Facebook feedback form submission time and then send a customer satisfaction survey to your customers after you know they have received the product. Then, do your best to make sure they are happy with your product and service.
There is no way to fix a bad feedback rating quickly, you just need to slowly and steadily improve what your customers are unhappy with. Consider this a motivation to build a bigger and better business!
