What Public Relations Really Is | The Odyssey Online
Start writing a post
Student Life

What Public Relations Really Is

And no it's nothing like Scandal.

60
What Public Relations Really Is

In This Article:

When I tell people that I'm majoring in public relations, the first thing they think of is publicists or spin artists. That's not exactly what public relations is and society's view on what it is has been strewed thanks to television and movies. There is more to PR than is being shown in the media.

Unethical Practice

www.picpedia.org

A lot of shows and movies portray public relations as this field that is so unethical it's almost illegal, but that's not true. PR professionals actually have a code of ethics from Public Relations Society of America or PRSA that we are meant to follow. It's all about honesty, advocacy, loyalty (to both your client and the public), expertise, independence, and fairness. PR professionals are meant to follow these in their day to day work. We also have our own laws we need to follow. We typically have to try to not get ourselves or clients in libel, slander, or defamation cases. There are so many different laws that we must learn and follow throughout our careers.

We're all Drunks

Tv shows and movies love to portray PR people as lushes and people who are always drinking. Sure there is drinking involved at events and professional dinners we might be at, we won't necessarily get drunk, we'll have one drink to keep thing professional. Most of the time, if it's an event, we're so busy running around and making sure everything is perfect or talking to the media, that we don't have time to actually drink.

It's Just Publicity, Reporting, and Event Planning

media1.tenor.com

Sure part of PR is planning events for clients and also making sure they look good in the public eye while running their social media and writing press releases, that's not all we do, that is just one part of PR. That is called media relations which the name can speak for itself. There is also crisis communications (that has been popularized by Scandal though the portrayal isn't true), issues management (yes, issues and crisis are different, community relations, and internal and external communications. There is so much to PR that you don't necessarily see or know about.

HR and PR are the same

Hr and Pr are in no way similar. HR is about having to be in charge of all office related issues as well as payroll and such. PR has nothing to do with that. Yes we will do some internal communications with people, we don't necessarily deal with things that HR does.

You Have to be Outgoing to be in PR

66.media.tumblr.com

There are a lot of introverts that are in the field. Just because someone might not necessarily be a big people person or a bit shy, doesn't mean they can't work with the public. Yes we need to be good public speakers but we can still be a more introverted person.

Men are better at "harder" PR

PR is actually a predominantly female industry. Classes have become less and less diverse gender-wise, especially ones I have been in. Tv and movies like to show men in the more important roles like press secretaries for the president and women in publicity. It's just not true anymore, women have been almost taking over the industry.

It's an Easy Major

While, sure, it might not be the hardest major, it's not the easy A major everyone seems to think it is. People think it's a joke major or pass with flying colors major, when in reality it's not that easy. I'm in my senior year and I've never been so stressed in my life. These classes are difficult because they're mostly application based and not test based. We have to be able to apply the things we learn to real life situations. All our projects tend to be about how we would handle a certain situation in the real world. Our capstone, while yes is a group project, is a 60 page research/survey/campaign plan project. It's only week 4 of this project and I know my group and I are stressed to the max about it, and we aren't even a 1/4th of the way done. This major is anything but easy.

One definition of PR is, "Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." But that is only one. There are so many different definitions of what public relations is that we even can get confused sometimes. The media has definitely skewed our perception of what pr really is.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

A Few Thoughts Every College Freshman Has

The transition into adulthood is never easy

19613
Mays Island
Courtney Jones

Today I started my third week of college at Minnesota State Moorhead. I have survived welcome week, finding my classes on the first day, and being an awkward loner in the dining hall. Even though I have yet to be here for a month, I have already experienced many thoughts and problems that only a new college student can relate to.

Keep Reading...Show less
Students walking on a sunny college campus with trees and buildings.

"Make sure to get involved when you're in college!"

We've all heard some variation of this phrase, whether it came from parents, other family members, friends, RAs, or college-related articles. And, like many clichés, it's true for the most part. Getting involved during your college years can help you make friends, build your resume, and feel connected to your campus. However, these commitments can get stressful if you're dealing with personal issues, need to work, or aren't sure how to balance classes and everything else going on during the semester.

Keep Reading...Show less
Relationships

9 Reasons Why Friends Are Essential In College

College without friends is like peanut butter without jelly.

8266
Bridgaline Liberati and friends
Bridgaline Liberati

In college, one of the essential things to have is friends. Yes, textbooks, a laptop, and other school supplies are important but friends are essential. Friends are that support system everybody needs. The more friends you have the better the support system you have. But you also have someone to share experiences with. And don’t settle for just one or two friends because 8 out of 10 times they are busy and you are studying all alone. Or they have other friend groups that do not include you. Don’t settle for just one or two friends; make as many friends as you can. After the first couple of weeks of college, most friend groups are set and you may be without friends.

Keep Reading...Show less
Lifestyle

The Power of Dressing Up

Why it pays to leave the hoodie at home.

6011
sneakers and heels
Sister | Brother Style - Word Press

For a moment your world is spinning. The phone alarm has just scared you awake and you’re flooded by daunting thoughts of the day ahead. You have three assignments due and little time to work on them because of your job. You’re running late because you’ve hit snooze one to many times after yesterday’s long hours. You dizzily reach for a hoodie, craving its comfort, and rush for a speedy exit, praying you will have time to pick up coffee. Does this sound familiar?

Keep Reading...Show less
Entertainment

11 Signs You Live At The Library As Told by 'Parks And Recreation'

A few signs that you may live in the library whether you'd like to admit it or not.

5209
brown wooden book shelves with books

Finals week is upon us. It is a magical time of year during which college students everywhere flock to the library in attempt to learn a semester's worth of knowledge in only a week. For some students, it's their first time in the library all semester, maybe ever. Others have slaved away many nights under the fluorescent lights, and are slightly annoyed to find their study space being invaded by amateurs. While these newbies wander aimlessly around the first floor, hopelessly trying to find a table, the OGs of the library are already on the third floor long tables deep into their studies. Here is a few signs that you may live in the library, whether you'd like to admit it or not.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments