What Public Relations Really Is | The Odyssey Online
Start writing a post
Student Life

What Public Relations Really Is

And no it's nothing like Scandal.

60
What Public Relations Really Is

In This Article:

When I tell people that I'm majoring in public relations, the first thing they think of is publicists or spin artists. That's not exactly what public relations is and society's view on what it is has been strewed thanks to television and movies. There is more to PR than is being shown in the media.

Unethical Practice

www.picpedia.org

A lot of shows and movies portray public relations as this field that is so unethical it's almost illegal, but that's not true. PR professionals actually have a code of ethics from Public Relations Society of America or PRSA that we are meant to follow. It's all about honesty, advocacy, loyalty (to both your client and the public), expertise, independence, and fairness. PR professionals are meant to follow these in their day to day work. We also have our own laws we need to follow. We typically have to try to not get ourselves or clients in libel, slander, or defamation cases. There are so many different laws that we must learn and follow throughout our careers.

We're all Drunks

media3.giphy.com

Tv shows and movies love to portray PR people as lushes and people who are always drinking. Sure there is drinking involved at events and professional dinners we might be at, we won't necessarily get drunk, we'll have one drink to keep thing professional. Most of the time, if it's an event, we're so busy running around and making sure everything is perfect or talking to the media, that we don't have time to actually drink.

It's Just Publicity, Reporting, and Event Planning

media1.tenor.com

Sure part of PR is planning events for clients and also making sure they look good in the public eye while running their social media and writing press releases, that's not all we do, that is just one part of PR. That is called media relations which the name can speak for itself. There is also crisis communications (that has been popularized by Scandal though the portrayal isn't true), issues management (yes, issues and crisis are different, community relations, and internal and external communications. There is so much to PR that you don't necessarily see or know about.

HR and PR are the same

media.giphy.com

Hr and Pr are in no way similar. HR is about having to be in charge of all office related issues as well as payroll and such. PR has nothing to do with that. Yes we will do some internal communications with people, we don't necessarily deal with things that HR does.

You Have to be Outgoing to be in PR

66.media.tumblr.com

There are a lot of introverts that are in the field. Just because someone might not necessarily be a big people person or a bit shy, doesn't mean they can't work with the public. Yes we need to be good public speakers but we can still be a more introverted person.

Men are better at "harder" PR

media0.giphy.com

PR is actually a predominantly female industry. Classes have become less and less diverse gender-wise, especially ones I have been in. Tv and movies like to show men in the more important roles like press secretaries for the president and women in publicity. It's just not true anymore, women have been almost taking over the industry.

It's an Easy Major

media.giphy.com

While, sure, it might not be the hardest major, it's not the easy A major everyone seems to think it is. People think it's a joke major or pass with flying colors major, when in reality it's not that easy. I'm in my senior year and I've never been so stressed in my life. These classes are difficult because they're mostly application based and not test based. We have to be able to apply the things we learn to real life situations. All our projects tend to be about how we would handle a certain situation in the real world. Our capstone, while yes is a group project, is a 60 page research/survey/campaign plan project. It's only week 4 of this project and I know my group and I are stressed to the max about it, and we aren't even a 1/4th of the way done. This major is anything but easy.

One definition of PR is, "Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends." But that is only one. There are so many different definitions of what public relations is that we even can get confused sometimes. The media has definitely skewed our perception of what pr really is.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
school of business
CIS Markets

Coming from someone majoring in business at a school that thrives off of business majors, I know how rough it can be sometimes. Being a business major can be awesome, and awful, simultaneously. We work our tails off to be the best, but sometimes the stress can just tear you apart. Here are some struggles faced by business majors that will sound all too familiar.

Keep Reading...Show less
Student Life

10 Things To Know About The First Semester Of College

10 things that most incoming college freshmen have no idea about.

966
campus
Pexels

Starting college is pretty scary and fun at the same time. You are free of your parents(in most cases) but this is the first time you have no idea what the heck is going on. Here are 10 things you may want to know going into your first semester.

Keep Reading...Show less
Student Life

The Daily Struggles of Being a College Commuter

It's not all morning coffees and singing along to the radio.

1627
The Daily Struggles of Being a College Commuter
morethanwheels

I've been in college for four years now. I spent half my time as a commuter and half as a resident so I've experienced both sides of the housing spectrum. One thing I've learned comparing the two is that my struggles as a commuter far outweigh anything I went through while living on campus. Commuters have to deal with the problems school brings along with a slew of other issues; I've filled up my gas tank in the worst kind of weather conditions and napped in random places in public more times than I'm proud to say of. This is a list of some of the most challenging aspects of being a commuter.

Keep Reading...Show less
Entertainment

15 Times Michael Scott's Life Was Worse Than Your Life

Because have you ever had to endure grilling your foot on a George Foreman?

4271
Michael Scott
NBC

Most of the time, the world's (self-proclaimed) greatest boss is just that, the greatest. I mean, come on, he's Michael Freakin' Scott after all! But every once in a while, his life hits a bit of a speed bump. (or he actually hits Meredith...) So if you personally are struggling through a hard time, you know what they say: misery loves company! Here are 15 times Michael Scott's life was worse than your life:

Keep Reading...Show less
Featured

12 Midnight NYE: Fun Ideas!

This isn't just for the single Pringles out there either, folks

18224
Friends celebrating the New Years!
StableDiffusion

When the clock strikes twelve midnight on New Year's Eve, do you ever find yourself lost regarding what to do during that big moment? It's a very important moment. It is the first moment of the New Year, doesn't it seem like you should be doing something grand, something meaningful, something spontaneous? Sure, many decide to spend the moment on the lips of another, but what good is that? Take a look at these other suggestions on how to ring in the New Year that are much more spectacular and exciting than a simple little kiss.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments