Inexpensive to make

Digital marketers are at a great advantage when it comes to saving their money as well as time. Creating memes is very convenient and does not always have to be the original process. Customers and followers can be kept engaged even with existing content. There is no need to be worried about the resolution or even the quality of a meme so much. Trending memes are those which are extracted from scenes of famous movies or T.V shows. The fact that memes are cheap to create is because no special expertise is required, thus eliminating the extra hiring costs for companies. Anyone with a basic sense of designing and editing can create memes using apps like Meme Generator. Brand ambassadors should create their own memes - those which cater to their marketing campaigns and resonate the current cultural trends with witty captions.

A wider reach

Perhaps the fundamental benefit of memes is how everyone is aware of their content and with the correct use of hashtags they can circulate amongst the targeted audience to expand the reach of your business. Memes are preferred as sharing material in comparison to advertisements and can be a powerful medium for increasing your brand presence. This is because brands can create content that has the potential to form memes. When Netflix released the preview material for its new series Bird Box, the images were intended to create hype amongst the viewers and they in turn became meme templates. People were intrigued by these images and started using them for different contexts. The show need not necessarily be worth the watch but the ‘meme effect’ had people watch Bird Box anyway - it had 45 million views in the 7 days after its launch. Similarly, Netflix's record-breaking Korean series, Squid Game has led to countless new memes which are mostly decipherable by people who have watched the show. Marketers should embrace the trend of Squid Game craze if they want to use it as a vehicle for brand messaging.

Humanize your company

By humorous satire targeting your brand’s traditional ways can showcase a human side to your company through memes for people will personally reflect with the meme’s content. A 2017 study into complex contagion models online accurately predicted the duration of the ALS Ice bucket Challenge and claimed that a meme can help the audience feel ‘seen'. Thus they will share the meme for social validation from other users on social media. Hence memes do not always have to be light-hearted and comedic, they can be informative and thought-provoking as well. Brands can fare well through this method when they show some self-awareness.

Instant feedback

For many brand owners memes are an asset with the purpose of going viral since the development of social media. Most memes are not received very well and may be replaced. However, this should not be taken as a disappointment to abandon use of memes altogether. They should see it as a learning opportunity and thus generate instant feedback from their audience. Make sure that your meme template is not entirely focused on the brand but contains content that can be shared by users. Also each time a meme is picked you need to add something new to the existing image so it can be eye-catching for people online.