Gym attire is not just for athletes and tracksuit-wearing moms anymore! There is a new fashion trend that has swept the Internet called "Health Goth." One of the first mainstream fashion settings for the trend came during an Alexander Wang x H&M runway show in January. The trend is also the latest fascination of the Tumblr world. It may even be bigger than pastel goth, and even normcore! Health Goth is a trend that includes all black and white work out clothing, with common accessories like mesh, gold jewelry, and a playlist full of the Cure, Bauhaus, and Nine Inch Nails.
"The essence of Health Goth is that it welcomes those who don't feel at home amidst testosterone-fueled, judgmental gym culture." - Nylon Magazine
But, Health Goth could be more than just a trend! This could be the start of a countercultural movement among alternative communities such as goth, steampunk, etc. This is a whole new focus on health and a somewhat ironic form of self love. Finally, a trend that does not endorse drug or alcohol use, hardcore partying or other harmful side hobbies. The fact that an Internet based health fad has hit a new audience that probably would not go to the gym and live alongside a crowd of those who fully embrace the motto of "Gym, Tan, Laundry," is a step forward in the right direction for the survival of an entire subculture. Maybe "Gym, Paler, Moody" could become the new motto for those that do not connect with the rest of the gym-head movement.
Not to mention, the clothing is super fun! Imagine a workout wardrobe that will not have sweat stains. You can't go to the gym without ironically promoting the brand you are wearing (ie. Reebok, Nike, Adidas, etc...); and make sure the logo is big enough to be seen from the indoor racquetball courts. Also, a lot of the shirt designs are hilarious plays on well known, mainstream work out brands such a Nike's "Just Do It" and is replaced with a passive aggressive "I Just Can't." The movement proves that you don't have to wear your neon spandex and bright pink Lululemon tank in order to fit in and work out in a world of bro's and yoga certified namaste girls.
The Tumblr meme has come a long way and should be celebrated as an act of an inclusive nature. The cultural juxtaposition for otherwise gym-shy Internet junkies has just begun, so don't be afraid to release your inner darkness! Throw on a sarcastic, black crop top with a mesh undershirt. Leave on that running black eyeliner from last nights rave. Paint on some black nail polish and don't be afraid to wear your black spandex that is as artificial as the person two ellipticals down!
