Every business needs to have an online presence. It is no secret that a sizeable chunk of the population does their shopping online. Hence, taking your business online puts you in a better position to compete favorably with similar companies. To make this work, you need to have a solid strategy.

First, you need to choose the platforms you want your business to appear on wisely. Make sure Facebook is one of them. After opening a Facebook page, the next step should be to get likes and followers. Here are some easy hacks that will help you get more fans on your page.

1. Get people to comment and get back to them

Encouraging people to leave a comment on your posts is an excellent way of gaining exposure. This is because after people comment on a page, their remarks and your post appear on their timeline and their friends get to see that activity.

Make sure you give feedback to the comments by answering questions asked, acknowledging different opinions, or simply thanking them for their positive comments.

2. Purchase Facebook likes

As a business person, you would rather use your time in more productive activities in order to maximize profit. One way to save on time is by buying Facebook likes. By so doing, you are left with time on your hands, which you can spend on other income-generating activities.

3. Break the monotony of words

While words are a great way of conveying your message, you need to get out of your comfort zone and share authentic videos and images too. These will help increase the rate of engagement on your page and may translate into new likes in the long run.

4. Offer promotions and discounts

Brands that give discounts and promotions are likely to attract more followers than those that do not. And after your fans discover that you are giving discounts, they will most likely pass the news to their friends. Or even better, they may share the promotions on their timeline and get more people to like your page.

5. Stay up to date

Only post recent content. For example, don't share news of occurrences that have already passed, people might have seen it already. Also, when there's something that is trending, twist it to suit your business and post it on your page.

However, avoid controversial topics like religion and politics as this can hurt your brand's image.

6. Reduce competition from other social platforms

Settle for at most three platforms and capitalize on them to increase your customer base. By so doing, you avoid overwhelming the customers by giving them too many platforms to choose from. You are also able to focus all your attention on the selected platforms.

To gain the number of followers you are hoping for, you need to be accountable and stay focused. This will help you have better engagement on your page and can help increase your profits over time.