“The race just got interesting," according to Rolling Stone magazine after releasing Waka Flocka Flame's presidential campaign video. In case you didn't catch it the first time, the campaign launched on April 20, 2015 to celebrate his favorite holiday and promote his pro-marijuana platform. "A blunt a day will take the pain away," says Flame.
Bold move Rolling Stone, very bold indeed.
The video opens with Waka signing his Statement of Candidacy to the playful tune of "The Battle Hymn of the Republic." He is sporting the self-empowerment brand Dolo in a patriotic sweat suit suggesting his love for his country, his campaign and his comfort. The outfit pairs quite ridiculously with the room's sophisticated décor, playing off of the video's satirical premise. Next, after rolling a "big fat old blunt," Flame proceeds to layout his campaign goals if elected President, with marijuana legalization at the forefront.
The video is obviously a stunt because Waka is not actually of age to run for the Presidency. The 28-year-old is seven years short of the 35-year-old minimum, but his campaign has still raised a lot of eyebrows because it was published by Rolling Stone magazine. At first, I assumed it was a publicity stunt to promote Waka's new album, Flockaveli 2 (scheduled to drop this June), but that didn't seem very logical. There's no way we live in a world where a magazine of Rolling Stone's stature would agree to endorse an album that could easily tank (no offense Mr. One-Hit-Wonder).
So what's their angle? Why Waka and why a presidential campaign? An icon like Rolling Stone magazine does not just create to create; it creates to promote pot... wait, I mean thought. Rolling Stone creates to promote thought.
As the satirical video plays out, it brings up some fairly ludicrous ideas like banning dogs from restaurants and big-footed people from walking in public. However, it also considers several interesting political points. Flame discussions marijuana legalization (wait, what?!), gender equality, minimum wage rates, congressional reform and education, which are all topics that have been heavily debated in the past.
Waka reflects on his mother raising his siblings and him alone: “Women are pretty tough right now… I feel like it's not the thing of rights for women, it's more of a respect thing." An interesting point because it acknowledges that legislature cannot always stop a woman from being oppressed, especially in the workplace. Flame also praises In-N-Out Burger for paying $15 per hour and thinks this should be the standard for all fast food chains: “Great f*ckin' job In-N-Out Burger."
I think the video's humorous and subtle approach to addressing hard-hitting issues is an attempt to reach younger generations who listen to Waka's music, but could also feed into the negative stigma surrounding young black males.