Welcome to the Virtual Museum, a place for art that you, unfortunately, may not find in physical galleries.
The 1975 are an English alternative pop / rock / indie band inspired by and inspiring all things artistic and creative. Besides making beautiful music, which truly is art itself, the group and their team have brought to life a culture of aesthetics grounded in the arts. From photographs to comics, live show production to pop up shops, The 1975 deserve a place for all their art to be shown collectively. Take a virtual walk through this museum by scrolling below, for full affect listen to the band's new album while doing so.
Writing Process
The 1975 is transparent in their writing process by posting everything from clips in the studio, to music sheets, and the original pages that lyrics were written on.
Behind The Scenes
Overall, the group is very open about their entire creative process. Especially on their latest album, they allowed the world to have a glimpse of everything that goes into creating an album and all of its moving parts.
Comics
An art form that may seem outdated, but is really taken for granted, is comics. The 1975 uses them as promotional materials to give insight and announce any possible news. The band disappeared from social media only to come back with these incredibly well-done comics that got fans talking.
Neon Lights
One thing the band really emphasized with their latest release was neon lights. David N. Drake, an art director / photographer, and Samuel Burgess-Johnson took pictures of neon lights which corresponded to each song title on the new record. The photographs were taken in everywhere from Tokyo to a pool in L.A., to a psychiatrist waiting room showing just how much thought went into each image.
Live Production
Set and lighting designer Tobias Rylander of Seven Design Works has done an incredible job of bringing The 1975's music to life through production. You have to experience live for the full effect, but the set takes you to another world with each change of scenery ranging from colors to a city skyline and much more. Tobias recently did an interview about the lighting here!
Aesthetic
As you can probably tell now, the band has an overall aesthetic based on the colors black / white, and pink / blue. The band's transition into this new, more colorful aesthetic was a massive move since it is so closely linked with their culture and music.
