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Victoria's Secret To Restructure Empire

What it means for you

Julianna Francesca Furfari

May 30, 2016

Villanova University

Victoria's Secret/ Facebook

Victoria’s Secret will stop selling swimsuits in 2016. Fans are outraged at the announcement of Victoria’s Secret eliminating their swimwear lines. According to BuzzFeed News, the company will stop selling swimwear at the end of the year in order to focus on their activewear line, VS Sport.

Victoria’s Secret has been known for their swimwear for several years. Swimwear at Victoria’s Secret is a $500 million business. In addition, CBS airs a “swim special” that showcases the latest swimsuit styles that Victoria’s Secret has to offer. There was even a special that aired this spring, which only added to the unexpectedness of this recent announcement. However, BuzzFeed adds that, in August, the company reported a decline in swimsuit sales. The swimwear was overly complex and missed the mark on fashion, leading to its inevitable downfall.

This news came months after the Victoria’s Secret parent company, L Brands, announced that they would be “streamlining the organization through the elimination of approximately 200 Columbus and New York home office associates.” With all of these changes taking place, fans remain skeptical about the future of the company. Although the company is trying to focus on core merchandise and recreate their image, some believe that Victoria’s Secret is too drastically changing their brand; one that customers have grown to love.

The good news for you? There are several sales taking place both online, and in stores. Be sure to stock up on swimsuits, and other merchandise before they are discontinued.

Happy shopping.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

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Victoria's Secret To Restructure Empire

What it means for you

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No one best represents the struggle like our favorite 90s squad.

1. When course schedules are released and you have a conflict between two required classes.

2. When there is only one section of a popular course.

3. Receiving the 18,000 emails reminding you to register ASAP.

4. When you need to see an advisor, but they are too busy/unresponsive.

5. Trying not to dress like a bum for your appointments with your advisors/department heads.

6. When you have a perfectly planned out schedule, and one class ruins it.

7. Carefully moving things around to accommodate a different class/section.

8. Waking up at 6:00 a.m. for your enrollment time.

9. Concocting a new schedule at your enrollment time after your original plan gets changed.

10. Getting into a class and filling the last available seat.

11. When all of your classes finally go through.

12. Realizing that you forgot a class that was a pre-requisite for everything else.

When your capability of "adulting" is put to the test

Nobody deserves to be living in poverty.

"Nobody living in one of the most influential nations in the world should be worried about making ends meet."

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What are the benefits of raising the minimum wage?

What are the states that have set a $15/hour minimum wage?

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Because who understands your bitterness better than April?

1. When you have to provide an "interesting fact" for your first day ice-breaker.

2. When your professor is babbling on and on in his lecture.

3. When you edit your friend's paper and they get an A.

4. When it's 2 AM and you remember you have a test tomorrow.

5. When you finish taking the test and you're pretty sure you failed...

6. ...but then you get the test back and somehow passed.

7. When you've been up for 12 hours straight writing a paper.

8. And then you manage to stay awake in class the next day.

9. When you have to butter up your professor for an extra credit opportunity.

10. When you're assigned a group project.

11. And your group-mates are trying to chat about life instead of the assignment.

12. When it's your last class of the day and you're about to go home.

13. But then you remember rent is due tonight and the anger comes back.

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