Is Valentine’s Day a Proof of Love or a Reflection of Consumer Society? | The Odyssey Online
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Is Valentine’s Day a Proof of Love or a Reflection of Consumer Society?

Valentine's Day

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Is Valentine’s Day a Proof of Love or a Reflection of Consumer Society?
Ligue des Officiers d'Etat Civil

Where are you Cupid?

Here we are in February, and Valentine's Day is about to encourage people to overspend on showers of gifts, isn't it? Roses, interactive presents, and romantic quotes are already overwhelming the social media timelines, like invading spam bombing your vision. But let's be critical! Do we truly need Valentine's Day to prove our love or feel loved? I perceive Valentine's Day as a trendy commercial event that reflects the consumer society in which we are all embedded. Yesterday, a friend of mine was freaking out because he did not know what sort of gift to offer to his beloved. I answered him, "Do you really need to buy a present for her to show your love?" Then he said, "Well, it is Valentine's Day." I replied, "love is unconditional and beyond that, it is spiritual before being material. So, free your mind dude."

Actually, I am not fond of this kind of celebration because it suggests a form of materialism. In other words, there is an established conformity where each sheep must follow the masses. Buy and be in debt no matter what; smack me and spend your cash baby because it is Valentine's Day and Cupid is willing to seal our love through an amount of bills and expensive restaurant receipts. Obviously, there is nothing wrong with Valentine's Day; everyone is free to interpret or celebrate love concerning his/her respective beliefs. I simply point out the fact that we often forget the essentials: love is unconditional. Love every day, not one day only. In a nutshell, we don't need Valentine's Day to feel loved. God is already there for you—so is your true love.

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