In today’s marketing world it can be hard to get noticed. Online marketing is becoming more competitive while traditional print/radio/tv marketing is becoming more limited. Sticker marketing can be a great way to stand out from the clutter. It’s a proven method used by corporations, artists, politicians, and more.

Custom vinyl stickers are great because they can be placed anywhere, and they have a strong visual impact. They can be placed on cars, windows, computers, water bottles and more – making stickers a fantastic low-cost marketing tool.

What’s more, stickers can drive “impressions” where other media types can’t. It’s an offline impression that comes outside of the normal advertising and media avenues. This tends to make them more memorable.

Stickers Have Value

Quality stickers have a higher perceived value than other printed promotional items such as brochures and business cards. Flyers, printed inserts, and the likes are generally discarded almost as soon as they’re received. On the other hand, a cool looking sticker is much less likely to be thrown away. Instead people start thinking about where they can stick it.

Giving stickers out by hand, or by mail (for example included with ecommerce orders) makes people feel like they are getting something extra. It drives brand connection, and it also serves as a reminder of your brand. Anytime that customer sees your sticker they’ll be reminded of your product or service.

It’s worth incorporating stickers into almost any marketing campaign. They are low cost, and thus low risk, but can have a very positive benefit.