2017 has been a very rough year for Uber. It started in February, where claims of sexual harassment from employee Susan Fowler rocked the business world.
After president Jeff Jones resigned in March, CEO Travis Kalanick resigned due to pressure from employees, stockholders, and the public. And now, one of the largest cities in the world has just banned the service.
By the end of September, Uber is going to be barred from operating in one of the world's most sprawling cities. However, this seems to be a long time coming. According to Buzzfeed, various crimes within London involved Uber drivers, and Uber failed to report it to Met Police. And now Uber is launching a petition in order to reverse the decision.
If the decision is not reversed, it would mean that Uber as a company would lose traction within the business world. With other ride-sharing apps popping up, especially with increased competition from Lyft, Uber will have to gain better management. If it does not, then Uber will soon be known as one of the most maligned businesses in the world.
However, even if the decision is reversed, this is still terrible PR for Uber. With the revelation that Uber failed to report various crimes to London police, there has to be a more powerful response from the company. London transportation officials certainly had the right response by banning operations, but there should have never been any response to begin with. If Uber just reported these, then this article would probably not exist.
The next couple of weeks will be tumultuous for the business world. Will Uber get the upper hand, or will they collapse? The only way to find out is to be patient, and maybe start taking Lyft instead.