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Making an UpRoar

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Music has an inexplicable ability to trigger emotions, bringing even the most unexpected groups of people together and encourage self-expression. Baylor students have a unique opportunity to take advantage of all that music has to offer and bring the passion for it to life through Uproar Records, a fully functioning student-run record label here on campus. 
Uproar provides students the opportunity to learn what the music industry is really like, from signing with a record label to putting on a show and dealing with the less discussed but indispensable business and marketing side of the music scene. 
This organization gives students that plan to have careers as recording artists experience with what being in the music and entertainment scene is truly like, providing them with the opportunity to perform at campus events and promote their name in the Baylor community. 

This year, Uproar booked two of its artists to perform at Dia Del Oso. Along with this, Uproar Records puts on various events of its own that are also useful marketing tools. Project Greenway is a recyclable fashion show and concert that Uproar puts on annually, and this year Tranny Stevens and Manifest Music Company, two of the three signed Uproar artists, participated in the event. 

Music is, of course, the essential component of the organization, though you don’t necessarily have to be a music aficionado or world-class performing artist to get involved with Uproar Records. One of the great aspects of Uproar is that it provides the more business-inclined thinkers with the chance to get the same hands-on experience that the performers do. 

“In school, we’re inundated in opportunities to learn about business on an academic level, but [we’re given] few opportunities to actually practice it. We have professors who are very knowledgeable about the commercial world, and the music business specifically, who are passionate about teaching their students. Uproar Records is the perfect place to operate a business with the guidance of industry professionals,” Taylor Bullard, the 2014-2015 president of Uproar Records, commented. 

Artists are the obvious crucial element to the record label, and there is an extensive audition process that takes place in the beginning of the fall semester to narrow down the selections for the year’s talent. This year, three artists/groups were chosen to work with Uproar: Manifest Music Company, Tranny Stevens and Luke Hicks. Each has his/her own unique style, though they can all be considered to fall under the singer-songwriter category. Uproar plans on expanding their music variety, hoping to reach out to listeners of all genres of music. 

“We have spent a lot of resources in the singer-songwriter field, which is good because that’s big in our community, but we would definitely like to branch out some more and pick up artists that would be viable options for on and off campus events” Bullard said. Uproar Records is an organization like none other on Baylor’s campus that provides an outlet to showcase the immense talent that is present on campus, both through the performers and the people working behind the scenes.           

Photo courtesy of uproarrecords.com       

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