In recent media news, Twitter announced on October 27 that they will be shutting down the Vine app. Vine was bought by Twitter in 2012 and in 2013, it launched and became popular for sharing and creating six second videos.

Many people still do use the Vine app because they enjoy watching the entertaining videos that loop. Also, many people enjoy creating their own content and sharing it with their friends, but it is not nearly as popular as it was when it first launched. Vine is not nearly as popular as Facebook, Snapchat, Twitter and other forms of social media. Twitter is shutting down the Vine app because it is not growing in society and is no longer as popular as Twitter itself.

Twitter announced to the public in a post to the fans and supporters of Vine that “nothing is happening to the app, website or your Vines today. We value you, your Vines and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”

Personally, I have not had the Vine app on my phone for about two years now. Until I heard Twitter was shutting down the app, I forgot that Vine was even still being used. When it first launched, I was in high school and found it fun to be able to make these silly six second videos. It is a bit disheartening that the app is shutting down because many were affected by it. Vine brought us many laughs and provided us with many memories. If it wasn't for Vine, we wouldn't be blasting "Stitches" and "Treat You Better" by Shawn Mendes in our cars — yes, Mendes was discovered on Vine for his music!

The app will be closing permanently within the next couple of months. Many are unaffected by this, but many still do care about the app and are feeling the effect of its shutdown. Twitter laid off more than three hundred employees when they decided to shut down the Vine app.

Unfortunately, the Vine app did not make enough improvements and enhancements to keep users and ultimately, could not keep up with the bigger and more popular forms of social media. It is a business decision that Twitter had to do in order to focus on improving the form of social media that is going to bring them the most feedback and revenue, which Twitter itself is already bringing.

Sorry to all you Vine app fans out there, but you at least will still have a couple of more months to get in your last love for the app before it's just accessible on the internet. Sadly, the recent decision looks like the end of Vine.