Trump May Be A Marketing Mad Man, But He's Also A Genius | The Odyssey Online
Start writing a post
Politics and Activism

Trump May Be A Marketing Mad Man, But He's Also A Genius

Say what you will about his political stances, but you can’t disagree: he's running a brilliant campaign.

29
Trump May Be A Marketing Mad Man, But He's Also A Genius
Slate

"If you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you." Donald Trump spoke these words in his 1987 memoirs. Sound familiar? Many believe Trump to be a maniacal candidate who says whatever kind of hateful jargon pops into his head. What’s often overlooked is that there’s a method to Trump’s madness: Trump is using a marketing technique to excite a specific audience and acquire their votes. Before he was presidential candidate, Donald Trump, the real-estate mogul was known as the controversial mastermind behind The Grand Hyatt and Trump Tower in New York. Trump has always been a bossy businessman and these characteristics are transparent in his campaign.

The majority of Trump supporters are over the age of 45, predominantly white and few with an education exceeding a GED. Picture Trump supporters as your typical blue-collar grandparents: the ones who constantly gripe about how this country is being run into the dirt with Obama at the helm. Does this demographic accurately depict the thoughts and feelings of your everyday American? No. But it does reflect the majority of voters. Trump knows this demographic is full of devout voters, and thus focuses his campaign on appealing to this group.

It seems that every news channel is flooded with flack regarding Trump’s campaign; the media is constantly scrutinizing how his rallies turn to riots and how his speeches are as hateful as they are ridiculous. One has to wonder how a sane campaign manager could allow Trump to turn off so many voters, but if you take a step back it all makes sense. Trump’s rallies and quotes keep him at the constant center of the media’s attention: drama sells, and Trump knows it. It’s easy to say that Trump is the most talked about man in the news right now, which is vital when running for president. Media plays a huge role in the presidential campaign and no publicity is bad publicity. Trump’s campaign may seem as if it were tenaciously running off the tracks, but this organized chaos is exactly what Trump is striving for in his candidacy.

The majority of Trump’s voters are sick and tired of the “soft” way this country has been run the past eight years and are seeking a tough candidate that speaks his mind—Trump delivers. His slogan, “Make America Great Again” is a beacon of hope for his demographic, and his demographic are the majority of voters (at least in the primaries). Trump is tough, and in the eyes of many Americans, we need tough. Say what you will about his political stances but you can’t disagree that the way he is running his campaign is rather brilliant. His business background coupled with being a reality TV star may not give him the qualifications to be a good president, but it’s the ideal background and experience to run a successful political campaign. So next time you turn on your TV and see the news coverage of Donald Trump’s latest outlandish statement or a rally that turned violent, just remember that none of it is by accident, and Donald Trump truly is the Mad Man of Marketing.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
10 things that happen the second Thanksgiving is over
reference.com

To those who celebrate, you just spent an entire day cooking an elaborate meal with all of your favorite foods. You probably ate your body weight in pumpkin pie and mashed potatoes. What happens now? Oh yea, Christmas. It’s time to take out all of the decorations and Christmas themed things that have been sitting in the attic since last year; it’s time to make a reappearance. So, here are 10 things that happen the second Thanksgiving is over.

Keep Reading...Show less
Adulting

18 Things I Want To Do Now That I'm 18

I'm technically an adult, so I'm legally required to live a little, right?

3155
Happy Birthday Cake

For the entirety of my high school career, I was always seen as the goody-two-shoes. I never got in trouble with a teacher, I kept stellar grades, and when I wasn't doing extracurricular activities, I was at home studying. Even when I did go out, it was usually with a bunch of fellow band geeks. The night would end before 11:00 PM and the only controversial activity would be a fight based on who unfairly won a round of Apples-to-Apples when someone else clearly had a better card (I promise I'm not still holding a grudge).

Now that I'm officially an adult, I want to pursue some new things. I want to experience life in a way that I never allowed myself to do prior to entering college. These are the years that I'm supposed to embark on a journey of self-discovery, so what better way to do that than to create a bucket list?

Keep Reading...Show less
Featured

10 Life Lessons from Christmas Classics

The holiday classics that shaped my life

1898
10 Life Lessons from Christmas Classics
Flickr

The holiday season is full of stress, debt, and forced conversation. While we rush through the month of December, it's important to take a step back and enjoy the moments before they're gone. Most families love to watch Christmas movies, but these beloved films provide more than entertainment. Here are 10 life lessons that I've learned from the holiday classics we watch every year.

Keep Reading...Show less
Featured

15 Mind-Bending Riddles

Hopefully they will make you laugh.

201180
 Ilistrated image of the planet and images of questions
StableDiffusion

I've been super busy lately with school work, studying, etc. Besides the fact that I do nothing but AP chemistry and AP economics, I constantly think of stupid questions that are almost impossible to answer. So, maybe you could answer them for me, and if not then we can both wonder what the answers to these 15 questions could be.

Keep Reading...Show less
Entertainment

Most Epic Aurora Borealis Photos: October 2024

As if May wasn't enough, a truly spectacular Northern Lights show lit up the sky on Oct. 10, 2024

21533
stunning aurora borealis display over a forest of trees and lake
StableDiffusion

From sea to shining sea, the United States was uniquely positioned for an incredible Aurora Borealis display on Thursday, Oct. 10, 2024, going into Friday, Oct. 11.

It was the second time this year after an historic geomagnetic storm in May 2024. Those Northern Lights were visible in Europe and North America, just like this latest rendition.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments