As the new year has arrived, it is as important for brands to have a new year resolution as it is for us. People nowadays want change, so it is always clever to introduce your customers to new trends to adapt.

Following are some trends brands can adopt in the year 2021 - 2022:

1. Rebuild your customer's trust on Instagram

The Cambridge Analytica Scandal and Congressional hearing raised awareness against the incompetent security, transparency, and accuracy of Facebook.

This built pressure on Facebook from the users and regulators which led to Facebook taking account of this problem.

On the other hand, Twitter had to shut down controversies of many bots on its platform by removing millions of fake accounts running on Twitter. Users, media observers, and regulators have doubted the privacy, accuracy, and ethics of almost every social media platform in existence. It has been surveyed that about 60% of people do not trust social media platforms. Brands on social media may have to go through new challenges due to this issue.

They may even lose a lot of opportunities. The reason why users of many social media platforms have stopped trusting these platforms is mainly due to many influencers who have bought Instagram followers on that specific social media platform.

But what smart brands are doing is buying Instagram followers and that they have started to share dialogues with smaller groups. They are indirectly forming communities for making more sales.

2. Instagram & Facebook Stories

It is said that there has been a growth of 15 times faster from the time Snapchat has introduced the disappearing stories than it was with the feed-based posts.

TechCrunch stated that "Facebook & Instagram Stories reveal 150M daily users and here come ads". Stories have started the social trend of capturing and sharing moments then and there. This is what makes stories so realistic, spontaneous and personal.

3. Stepping up the ad game

Marketers say they have now increased the social ad budget to up to 32 percent solely in the year 2018. Spotify and Netflix are also leading the way by introducing creative social ads, that too personalized ones.

4. The hyped-up social commerce

Social commerce has been the ultimate go-to for the generation of today. On the other hand, social commerce failed in getting praise in North America until now. Evolving latest technologies are changing the game for buyers, especially young buyers. Instagram has now made online shopping a lot easier than before. You can go to discovery for shoppable posts without even leaving the app. You can also find a shopping tab on the Explore page. It is very important that work is done to make shopping effortless, fun and interactive.

5. Messaging messaging and more messaging

If we combine the top messaging apps such as Facebook Messenger, Skype, QQ, WeChat and WhatsApp it will form up to approximately 5 billion monthly active users. This is even greater than what the traditional social networks have from all around the world.

5 Best Facts You Didn't Know About Social Media

Social media can be very unpredictable. The reason behind it may be the fact that new apps and sites are being launched every now and then. Henceforth are the 5 best facts you didn't know about social media followers.

1. Yes, Facebook is flourishing

To a few markets, Facebook is considered to be no longer as popular as it used to be. Still, it is doing great business, and actually, it is contrary to what the markets think about it. Furthermore, it is estimated that every second 5 profiles are created on Facebook, which is even higher than the number of births per second globally! Isn't it insane?

2. Second half of the evening is the best time to tweet

After thoroughly analyzing more than 1.7 million tweets, TrackMaven introduced a specific time for people who are keen to maximize their retweets. So according to him the most suitable time during the day would be from 10 pm to 11 pm ET. To further increase the chances, tweet more on Sundays. That makes sense too. Sunday is a holiday for everyone that goes to work or those who are in the education phase. So when almost everybody is free on Sunday and has nothing to do, they're most likely to use social media to kill their boredom, which at the same time increases their chances of logging into Twitter and hence increases the chance of getting a retweet.

3. Written content is what you should go for

Who doesn't love the art of writing? Writing that can catch your heart by the very first sentence, is what the readers are looking for. The increase in demand for good quality written content increases the demand for a content writer. Moreover, it forces the marketers to look for fine writers who can write for their brand on different social media platforms, raising their product awareness. This shows that not only the pen but also the keyboard has a lot of power.

4. Good quality visuals have a significant say on Facebook

Eye-catching images can be the cherry on the cake when it comes to publishing your brand or a specific product. Social Bakers analyze 87% of all the interactions of a Facebook page madeon photo posts. Comparing photos with links, only 4% of all interactions are received through posts with links mentioned in the caption. So choose the most appealing and relevant visuals for your brand to be recognized.

5. Age group 55-64 is expanding day by day on Twitter

55-64 is the fastest-growing demographic on Twitter. This allows brands that deal with products that are of interest to the mentioned age group to target them on Twitter. This can be done by hiring content writers to write about their product and then publicize it on Twitter so that people who are interested in the product can buy it. Previously mentioned were the 5 best facts you didn't know about social media. Hope you found them interesting or at least worth a read.