It is Saturday afternoon and you are with your family, flipping through Netflix titles like you do every weekend. Every. Weekend. But on this particular day, you decide to be a little more spontaneous.
"Who wants to go to the movies?" shoots from your lips.
You make it inside the theater and pay the $13.25 for each ticket and $15 worth of popcorn, soda and chocolate. You fumble your way through the dark auditorium to your seat and sit down, ready to enjoy whichever movie your family took two hours to agree on.
But instead, you are subjected to excessive punch lines, plot twists and intense action scenes that spoil just about every movie you were anticipating to watch in the next few months. These monstrosities are known as theatrical trailers.
Theatrical trailers are a marketing attempt to get viewers excited to watch whichever movie they are promoting. They want to make a video that gets people talking about the movie. So they take great action scenes, well-written monologues, decisive moments by the characters and romantic scenes and throw them in a three and a half minute video. But they forget the most important ingredient: they leave out room for questions.
A trailer should leave a viewer asking questions. But it seems that trailers answer questions more frequently than they ask them.
Let's take a specific movie and trailer under the microscope. This may contain spoilers, but there won't be anything about the movie that wasn't in a trailer.
Cast Away, starring Tom Hanks and directed by Robert Zemeckis, is a story about a FedEx employee (Tom Hanks) whose plane goes down over the Pacific Ocean and his hunger to survive get off the island to be reunited with the love of his life.
The trailer would have been just fine if it ended there. But no, the trailer goes on for another 30 seconds to show scenes of him off the island again! All the wonder and tension that was created left faster than it had come.
More recently in a trailer for the 2015 boxing drama Southpaw, the editors chose a bolder approach. They chose to make a summary of the movie instead of a trailer. The entire movie was outlined in the video. It turned out to be a great movie but the emotional pull that could have moved audiences to tears was weakened because everyone knew what was going to happen.There are few things in a cinematic experience that rival with going into a movie with no expectations and no idea which direction the movie will take you in. But most trailers eliminate that experience, completely.
There are trailers that do it right. They throw you into their created world and leave you needing more in just a 90 second video. These under appreciated heroes are called teasers.
There isn't any reason people need to see more before actually watching the movie. You wouldn't want to watch a sports game after watching all the highlights, would you? (I know that's not possible but just play along.)
So to the big marketing companies for motion pictures, you don't have to stop making trailers. Just stop ruining the viewing experience for us.