Where Have All the Trader Vic's Gone? | The Odyssey Online
Start writing a post
Student Life

Where Have All the Trader Vic's Gone?

The fascinating history of the restaurant chain you've never heard of.

1778
Where Have All the Trader Vic's Gone?

Long before Trader Joe's became the premier dietary status symbol of the well-to-do, there was Trader Vic's, a restaurant/bar chain that fit snugly into America's culture of unintentional post-WWII kitsch; a restaurant the whole family could enjoy and one that Mamie Eisenhower might disapprove of as being too foreign.

Trader Vic's, a product of California's "Surf City U.S.A." heyday, was a "tiki bar" during the island-life craze of the 1950s and 1960s; the physical embodiment of a Beach Boys 45 and a genuine California tan. The decor was a knowingly tacky combination of Polynesian relics and heavy English wooden furniture, plush leather banquettes in varying shades of green and mile-thick, wall to wall shag carpeting, and for years it served as stiff competition to Don the Beachcomber, another highly popular, similarly-themed chain (with each owner claiming to be the creator of the Mai Tai).

Trader Vic's Boston location

However, while Don the Beachcomber may lay claim to kicking off this fad of palatable exoticism (today it would simply be called cultural appropriation; the opening might even draw protesters), Trader Vic's extended far beyond the confines of America's borders and became a global sensation. Despite, or perhaps because of the laughably unhip decor, the in-crowd and clueless tourists alike flocked to locations in Japan, Cuba, Germany, England, and, over time, the UAE, Jordan, Thailand, India, and China, not to mention the dozens of locations scattered across the United States for more than five decades.


And then, like any other fad, it passed. By the late 1970s, the kind of wink-wink, nudge-nudge humor offered up by Trader Vic's was eschewed in favor of the encroaching excess which marked the Reagan years - save for the Trader Vic's of Havana, which was closed in 1959 on account of Castro's rise to power - and one by one, Trader Vic's began closing their doors (in 1993, Donald Trump closed the Trader Vic's after purchasing the Plaza Hotel, claiming it was too "tacky").


Trader Vic's of Houston - 1969

Today, the vast majority of Trader Vic's are located in the United Arab Emirates, with only two locations (Atlanta and Emeryville, California) operating in the United States. This in itself is not so striking, as American exports usually have hilariously long expiration dates in far-off lands. But Trader Vic's has refused to accept its obsoleteness. Between 2004 and 2008, eight different Trader Vic's opened across America. By 2011, all of them had permanently closed. The most recent incarnation, the Trader Vic's of Los Angeles, opened its doors in 2009 only to close by 2014.

The chain's refusal to lie down and stay down is endearing, if not pitiable. Why shouldn't this declassé, faux-tropical locale, long abandoned by the jet-set crowd of the Swinging 60s get another moment in the spotlight? More utilitarian restaurants like Chili's and TGI Friday's have blossomed and thrived in the wake of Trader Vic's demise, with hundreds of locations found in the remotest corners of the world, while The Rainforest Cafe, ingratiatingly replete with animatronic gorillas, simulated jungle sounds on a hellishly infinite loop, and palm fronds swatting inattentive diners in the face between courses has thrived domestically and abroad. These restaurants demonstrate the kind of all-or-nothing mentality which dominates modern taste. The general public would either prefer minimal ambiance, or be dazzled by a spectacle, than find a middle ground; a tasteful approach to camp/a tasteless approach to class.

Trader Vic's will unfortunately never again be the hangout of the martini-swilling, Winston-smoking smart set, partly due to the extinction of that type of crowd. But for a once-mighty colossus with locations ranging from Arizona to Abu Dhabi and everywhere in between, Trader Vic's deserves some kind of recognition as the rarity that it is: something that was, even for a fleeting moment in time, beloved by the world. How many other restaurants can say that?

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Featured

15 Mind-Bending Riddles

Hopefully they will make you laugh.

189962
 Ilistrated image of the planet and images of questions
StableDiffusion

I've been super busy lately with school work, studying, etc. Besides the fact that I do nothing but AP chemistry and AP economics, I constantly think of stupid questions that are almost impossible to answer. So, maybe you could answer them for me, and if not then we can both wonder what the answers to these 15 questions could be.

Keep Reading...Show less
Entertainment

Most Epic Aurora Borealis Photos: October 2024

As if May wasn't enough, a truly spectacular Northern Lights show lit up the sky on Oct. 10, 2024

14754
stunning aurora borealis display over a forest of trees and lake
StableDiffusion

From sea to shining sea, the United States was uniquely positioned for an incredible Aurora Borealis display on Thursday, Oct. 10, 2024, going into Friday, Oct. 11.

It was the second time this year after an historic geomagnetic storm in May 2024. Those Northern Lights were visible in Europe and North America, just like this latest rendition.

Keep Reading...Show less
 silhouette of a woman on the beach at sunrise
StableDiffusion

Content warning: This article contains descriptions of suicide/suicidal thoughts.

When you are feeling down, please know that there are many reasons to keep living.

Keep Reading...Show less
Relationships

Power of Love Letters

I don't think I say it enough...

457730
Illistrated image of a letter with 2 red hearts
StableDiffusion

To My Loving Boyfriend,

  • Thank you for all that you do for me
  • Thank you for working through disagreements with me
  • Thank you for always supporting me
  • I appreciate you more than words can express
  • You have helped me grow and become a better person
  • I can't wait to see where life takes us next
  • I promise to cherish every moment with you
  • Thank you for being my best friend and confidante
  • I love you and everything you do

To start off, here's something I don't say nearly enough: thank you. Thank you, thank you, thank you from the bottom of my heart. You do so much for me that I can't even put into words how much I appreciate everything you do - and have done - for me over the course of our relationship so far. While every couple has their fair share of tiffs and disagreements, thank you for getting through all of them with me and making us a better couple at the other end. With any argument, we don't just throw in the towel and say we're done, but we work towards a solution that puts us in a greater place each day. Thank you for always working with me and never giving up on us.

Keep Reading...Show less
Lifestyle

11 Signs You Grew Up In Hauppauge, NY

Because no one ever really leaves.

26566
Map of Hauppauge, New York
Google

Ah, yes, good old Hauppauge. We are that town in the dead center of Long Island that barely anyone knows how to pronounce unless they're from the town itself or live in a nearby area. Hauppauge is home to people of all kinds. We always have new families joining the community but honestly, the majority of the town is filled with people who never leave (high school alumni) and elders who have raised their kids here. Around the town, there are some just some landmarks and places that only the people of Hauppauge will ever understand the importance or even the annoyance of.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments