There are tools to help you manage and expand all over the internet. A reliable social media listening tool is an example of the many helpful programs and software that make your online presence stronger. Social media listening can take your social pages to a whole new level. If you are not yet familiar with the concept of social media listening, this article will give you an in-depth understanding of it. Also, you will know the top tools and platforms for social monitoring and listening:

What is social media listening?

Simply put, social media listening is a method to keep track of what is happening on social media and is relevant to your brand name, competition, and entire business scene. Efficient social media listening consists of two parts. The first one is collecting data, and the second is analyzing it. Combining both elements lets you end up with data about customer feedback regarding your brand's performance. Then, the collected data is turned into analytic reports that you can use to strengthen your presence.

How can your business benefit from social media listening?

Proper use of social listening can help your business on many levels. It can be a major element in understanding your market and target audience. It also allows you to access important customer information and data, which will eventually lead to more brand awareness and sales generation. If you use the right tools for social media listening, you can benefit from them in the following ways:

Analyzing your marketing campaigns

Every time you launch a new campaign, you need efficient tools to evaluate its success among internet users. Listening tools can be very helpful in providing feedback.

Getting an insight on competition performance

Since you need to know how your business competitors are doing, a listening tool can detect conversations about them when people use relevant keywords or hashtags on social media.

Taking the pulse instantly

If you want to know how people are reacting to something new in your business, a listening tool helps you take an audience pulse instantly. For instance, if you have a live event that is streaming on social media, your tool can help you find out how people are reacting to it without delay.

Getting an insight into the whole business scene

People use hashtags all the time to share their opinions regarding general topics. So, you might want to know what they think about your whole industry and what needs to be improved. You might benefit from this by fulfilling their needs, which eventually will expand your audience base.

That said, you should learn more about different social listening tools so you can make a wise choice. Here are some of the best social listening platforms that can be useful for your brand:

SentiOne

The SentiOne platform is all about utilizing AI technology in social media monitoring and listening. It lets you use its features to enhance your customer support and care. It also lets you strengthen your brand's reach and awareness. The features offered by SentiOne are pretty competitive. Also, the price packages fall in the middle between cheap and pricy tools. You can get the team plan for $299 per month. There is an option for a free trial and a demo version.

Sentione does a great job of tracking mention data in the present and in the past too. Looking backwards is not offered by many other tools. In addition to tracking mentions, the tools let you customize automated alerts. Also, tracking your business competition is another powerful feature that makes SentiOne really efficient software.

The AI technology of SentiOne lets you use chatbots for quick response to your customers even if there is no one actually available to answer their queries.

Sprout Social

This tool goes beyond simple monitoring and tracking. It offers listening and analysis features that are necessary for strengthening your social presence. If you are working on improving your CRM, this tool feature facilitates building a relationship with your audience. Another important feature of this tool is that it allows you to spot social media influencers who can advocate for your brand. Relying on Sprout Social for analyzing social mentions lets you become more aware of the real image of your brand. Instead of logging into each platform individually, you can use this tool to manage your social content.

Digimind

This is another big name in the social media listening industry. It is programmed using AI technology. So, you can expect efficient tracking of brand mentions and data analytic reports for customers’ feedback. In addition to tracking your own performance, you can use it to keep an eye on your business competition. You can use it to spot influencers who agree with your brand vision and message. This way, you can use their services to represent your brand.

Meltwater

Meltwater is a social listening platform that has a solid reputation. In addition to possessing a solid record in social listening, the tool does what you want from an AI technology tool. It works for the purposes of monitoring, listening, and analyzing social performance. The tool can make your social marketing and PR work easier and more efficient. The tool integrates with 20 social media platforms, which makes data collection more accurate. The easy-to-use dashboard is another encouraging feature for various users.

ListentFirst

This tools works best for anyone wants to combine social listening and managing in the same vessel. In addition to getting relevant mentions insights, the tool allows you to get an insight on your business competition and follow their performance with their audience. In case you are trying to find an influencer for promoting your brand, you can rely on the reports of this tool to find the best candidate.

The tools are unlimited and you can always find the best platform based on your needs, budget and expectations. Conducting a thorough search about each suggested tool can bring you closer to better understanding of the features of each tool.