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Video Streaming

Video streaming subscription services have been around for a while, but consumers are tired of paying for multiple subscriptions to get what they want.

This has prompted a different approach: free, ad-supported streaming services. Contrary to what you might think, these are proving extremely popular. Ad-supported services will be around for a long time, as there are benefits for both providers and consumers of the content.

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Social Video

There is no doubt that TikTok is the current leader, mainly because of the format of the platform. Users find the short videos, dancing challenges, short tutorials, story-times and meme-worthy content entertaining. Along with this is TikTok's promotion of products and services suited to their chosen market. The best example of this has to be TikTok lights.

Interest in these lights has increased 1,800% in the last 2 years and shows no sign of slowing down. If you were born before 1981, there's a good chance you may not even know what they are. In a nutshell, they're a roll of LED strip lights that you can unwind and stick where you want. You can control colour, speed, and even fade to different colours - all using a remote. They are relatively inexpensive and are a must to decorate a teen's room.

You may even find a good use for them as Christmas decorations. These lights are not meant to be purely decorative, as you can also use them to improve the quality of videos you make. At about $35 for a 6ft length, they are relatively inexpensive. Still, the price you'll pay depends on the length of the strip you buy. It can also cost more if you want to control the lights from your phone.

Nostalgia

Instead of just fighting for new, original (and expensive) content, Video streaming services are offering old favourites to what they hope are new audiences. They're also changing the way this content is released; Instead of complete series for binge-watching, there'll be weekly episodes.

Well-known series such as Fawlty Towers, TheMuppet Show, Saturday Night Live, and Taxi fall into this category.

Foreign Language Content

We're pleased to see that the video streaming service providers finally recognise the wealth of high-quality content that is available in other languages. This not only increases the scope of what they offer but may also assist those learning a new language.

In Closing

We could mention many more trends but it seems pointless as it's in their nature to change quickly. The main thing to look out for is ad-supported services in place of costly subscriptions.

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