How Tommy Hilfiger is "Rewiring" their Brand and Business | The Odyssey Online
Start writing a post
Lifestyle

How Tommy Hilfiger is "Rewiring" their Brand and Business

Showcasing New York Fashion Week's STOPPABLE fashion show.

26
How Tommy Hilfiger is "Rewiring" their Brand and Business
Tommy Hilfiger

Starting from the seventh grade, I've shied away from from the thick stripes and anchors in intense fear that I would be picked on for looking like a fifth-grade girl that's still shopping in the juniors section of Kohls with my mom. And for a long time, it seems like everyone followed suit.

But boy do I feel like I have been missing out for the past eight years of my life after Tommy Hilfiger just launched the capsule collection designed in collaboration with fashion's most sought after supermodel, Gigi Hadid.

The company has made huge investments into bringing #TommyNow back into the public's eye.

Friday, September 9, is where it all began.

They bought out South Street Seaport's Pier 16 in New York, which became "Tommy Pier" where Tommy Hilfiger continued to display their amazing runway shows with features of street art, a Jones Music record shop, complimentary nail art, Americana and nautical tattoos, complimentary food drinks and rides, and interactive touch screen shopping walls. No wonder these free tickets on NYCgo.com were sold out within an hour.

(Image credit: Jen Chung)

Honestly, this may be the biggest investment the brand has made on a single event.

The show went on at 7:00 p.m. with 2,000 guests in tow at Tommy Pier for the concept of "fashion immediacy". It was all about giving consumers instant gratification. All items of TommyxGigi on that very runway was instantly available to shop online, in 300 Tommy stores globally, as well as 150 wholesale partners (only 24 hours post-show), and was available to over 70 countries!!! Not only were the people at Tommy Pier able to view the show live, they were only steps away from their purchase.

Using Gigi's name, her designs, creating this enormous marketing campaign, and totally enveloping the mindset of today's technology with the wants of consumers, Tommy Hilfiger is back in the game. Not like they ever left, but now are on a whole new level.

Retaining the vintage and always loved nautical and American vibes that Tommy has always had, but adding modern cuts and new edges is something I, and the rest of the fashion world, CANNOT stop fawning over.

"I think our collection celebrates the iconic Tommy lifestyle and mixes hippy-chic with sporty and tomboy styles." - Gigi Hadid


LOOK 1: The perfect length and amount of bagginess to the strong shoulder to the military coat.

LOOK 2: I'm all about that breezy V-cut and sleeve detailing.


LOOK 3: The crossing diagonal stripes is a refreshing change to the classic stripe.

LOOK 4: I have no words besides the heart eyes emoji for cape jackets.


LOOK 5: Black/denim? Colorblock? Pleather? Flare overalls? I. Just. Can't.


LOOK 6: Appliques, please.


LOOK 7: Who said navy and black don't go together?


LOOK 8: This one's got me dreaming of whimsical late night sailing over starry nights.


LOOK 9: So everyday chic.


LOOK 10: The "G" tank.


LOOK 11: Shorter cut of the Celestial Dress.


LOOK 12: Cable knits from top to bottom.


LOOK 13: Army green.


LOOK 14: High waisted and buttoned and flared is what's coming next, guys.


Shop it at www.tommy.com!

It's about time we bring #TommyNow back, fam.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

The Daily Struggles of Being a College Commuter

It's not all morning coffees and singing along to the radio.

623
The Daily Struggles of Being a College Commuter
morethanwheels

I've been in college for four years now. I spent half my time as a commuter and half as a resident so I've experienced both sides of the housing spectrum. One thing I've learned comparing the two is that my struggles as a commuter far outweigh anything I went through while living on campus. Commuters have to deal with the problems school brings along with a slew of other issues; I've filled up my gas tank in the worst kind of weather conditions and napped in random places in public more times than I'm proud to say of. This is a list of some of the most challenging aspects of being a commuter.

Keep Reading...Show less
Entertainment

15 Times Michael Scott's Life Was Worse Than Your Life

Because have you ever had to endure grilling your foot on a George Foreman?

3396
Michael Scott
NBC

Most of the time, the world's (self-proclaimed) greatest boss is just that, the greatest. I mean, come on, he's Michael Freakin' Scott after all! But every once in a while, his life hits a bit of a speed bump. (or he actually hits Meredith...) So if you personally are struggling through a hard time, you know what they say: misery loves company! Here are 15 times Michael Scott's life was worse than your life:

Keep Reading...Show less
Featured

12 Midnight NYE: Fun Ideas!

This isn't just for the single Pringles out there either, folks

17656
Friends celebrating the New Years!
StableDiffusion

When the clock strikes twelve midnight on New Year's Eve, do you ever find yourself lost regarding what to do during that big moment? It's a very important moment. It is the first moment of the New Year, doesn't it seem like you should be doing something grand, something meaningful, something spontaneous? Sure, many decide to spend the moment on the lips of another, but what good is that? Take a look at these other suggestions on how to ring in the New Year that are much more spectacular and exciting than a simple little kiss.

Keep Reading...Show less
piano
Digital Trends

I am very serious about the Christmas season. It's one of my favorite things, and I love it all from gift-giving to baking to the decorations, but I especially love Christmas music. Here are 11 songs you should consider adding to your Christmas playlists.

Keep Reading...Show less
campus
CampusExplorer

New year, new semester, not the same old thing. This semester will be a semester to redeem all the mistakes made in the previous five months.

1. I will wake up (sorta) on time for class.

Let's face it, last semester you woke up with enough time to brush your teeth and get to class and even then you were about 10 minutes late and rollin' in with some pretty unfortunate bed head. This semester we will set our alarms, wake up with time to get ready, and get to class on time!

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments