Why do things go viral on the Internet? I'm not talking a viral article -- I'm talking random tweet, random Instagram, random YouTube videos. Sometimes it's perplexing.
Today in Internet virality news: these two dogs kissing.
This tweet was retweeted over 77,000 times. That's right -- 77K! It's cute. But 77K? And this guy only has 2,000 followers.
And what's funnier is that Matthew Bennett, the photographer in question, told Buzzfeed News that he shared the picture because he found it on his computer. It's two years old.
Morale of the story? Go look through your old photo albums, because you might be able to get yourself a few thousand more Twitter followers.