The 1975 are an unusual band. They receive little radio play and put out very little advertising, but both of their albums they have released have hit the number one spot in the UK. Their second album reached the number one spot in the US.
How did they get this sort of popularity without advertising? The internet played a huge role. But mainly, it was their concerts that put them on the map.
When they first began playing shows, The 1975 had a simplistic and ethereal setup. A single neon rectangle hung up behind them (the stand-alone symbol from the cover of their first album) as they played their beautiful and ambient indie music. But now they have a platinum-selling album and number one album, along with another number 1 album under their belts. As a result, their live shows have gotten much more ambitious.
The setup consists of four pillars and a backing wall made entirely of LEDs. They use these, along with an array of lights and their trademark rectangle, to create an elaborate stage show that dazzles the eye. But unlike bands who do this to make up for what they lack in music (such as KISS), The 1975's musical performance is out of this world.
They opened their set at SJSU with their bombastic hit "Love Me" and quickly moved into "UGH!" and "This Must Be My Dream" -- all staple songs off of their new album. Slowly, they moved into playing their older songs, such as the ambient and powerful "Undo" and "M.O.N.E.Y."
It was wonderful to watch them play these songs because these were the band's first. I could tell they were all enjoying their time onstage. They were having a good time throughout the concert, but there was something about playing honest, vulnerable songs that seemed to bring it home for the band and the audience.
In short; The 1975 were a truly fantastic experience in concert. Worth every penny.