In recent years, certain individuals have risen to internet fame because of their relationship with beauty. These social media moguls, called beauty gurus, have a passion for beauty and its multiple aspects: makeup, skincare, hair, nails, fashion and more. One of the most widely utilized platforms by these content creators is, of course, Instagram. The following list details a few standout beauty gurus who produce some of the highest quality content.

1. Jaclyn Hill- jaclynhill

A big name in the beauty guru community, Jaclyn Hill is definitely a must-follow makeup artist. Hill is well known for her dually glamorous and informative tutorials, as well as her signature glow, even partnering with Becca Cosmetics to create her own highlighter, Champagne Pop. Hill has also recently come out with a second collaboration with Becca Cosmetics in the form of The Champagne Collection.

2. Kim Thai- kkimthai

While she is not quite as well known as some other beauty gurus, Kim Thai still has a respectable social media following, and for good reason. Thai's sass and quirky personality combined with her impeccable sense of style and makeup application makes following her a no brainer.

3. Estée Lalonde - esteelalonde

Canadian beauty guru Estée Lalonde is another successful content creator in the beauty community. Lalonde's looks are on the more natural end of the makeup spectrum, which, as any makeup aficionado will tell you, is essential for those who wear makeup on a near-daily basis. If you're just dipping your toes into the world of makeup and beauty gurus, following Lalonde on Instagram is a necessity.

4. NikkieTutorials- nikkietutorials

In complete opposition to day-to-day makeup looks are the more sultry and dramatic looks created by makeup artist NikkieTutorials. For Nikkie, makeup is all about the transformation, and it's not uncommon for her to draw inspiration from drag queens. For those looking for a more intense makeup experience, following Nikkie is the first step towards reaching that goal.

5. Jackie Aina- jackieaina

For any people of color (POC) who are struggling to find beauty gurus that cater to their needs, look no further. Jackie Ainia is always on the lookout for POC- friendly products and utilizes them in her own creative makeup looks, especially in her series done in celebration of Black History Month. Aina's talent, coupled with her sense of humor, is reason enough for anyone to follow her.

6. Manny Gutierrez- manymua733

Makeup artistry should never be limited to just women, a statement evident in the skill of beauty guru Manny Gutierrez. With nearly 2 million followers on Instagram, Gutierrez has already shown the beauty community that his pristine makeup looks are just as deserving of praise as those created by women. Gutierrez has recently partnered with Makeup Geek to create a limited edition eyeshadow palette.

7. Huda Kattan- hudabeauty

Huda Kattan is one of the most well known and influential beauty gurus on the scene. As an award winning blogger, you can count on the fact that Kattan is always working to produce the highest quality content for her followers, and she does so in the form of tutorials, product reviews, and beauty hacks that more often that not go viral in no time at all. Kattan also has her own line of false eyelashes available to purchase at Sephora.

8. Amelia Liana- amelialiana

Yet another must-follow beauty guru is Amelia Liana. Constantly on the move from place to place, Liana's Instagram feed is full of not only her stunning makeup looks, but picturesque scenes from her latest travels. Passionate about beauty and fashion, Liana draws inspiration from her fast-paced, on the go lifestyle, which has paid off as she has worked with a number of well known brands: Burberry, Yves Saint Laurent, Rimmel London and Bobbi Brown to name a few.

9. Andrea Brooks- andreaschoice

If you couldn't gather from the bold lip color pictured above, Andrea Brooks is unafraid to take risks with her makeup. However, that doesn't stop her from being one of the most laidback and down to earth beauty gurus you can find. Truly an all around stylist, Brooks covers a broad spectrum of topics, such as makeup, fashion, DIY projects and more, making following her a learning experience in many aspects of beauty.

10.Claire Marshall- heyclaire

Claire Marshall is the perfect beauty guru to follow if you're looking for makeup looks that are edgy and rocker-esque. With her signature thick winged liner and effortlessly cool fashion sense, Marshall is able to appear both put together and stylishly disheveled at the same time, an ability we can only hope to achieve through some sort of Insta-osmosis.