Everyone knows the name. The Kardashians are probably the most successful and well-known reality television family. Their fame and fortune has amassed to more than just their 12 season hit show, but has shifted into a global phenomenon and a billion dollar brand. Many people argue that the Kardashians have no talent, and have no right to be as successful as they are. But the fact of the matter is that their success is attributed to talent--most success is. But if they don't sing, act or perform, what exactly are they so good at? The Kardashians are master media influencers, they have opened the doors for so many people in the industry, and have now built a brand off their last name through effective marketing and social media savviness.
Combined, the Kardashian and Jenner sisters have close to 337.2 million followers on Instagram--one of their main communication and marketing platforms. Because of Instagram and many other social media platforms, these sisters were able to use their high fashion, luxurious lifestyle as a way for fans to live vicariously through them. When Kim, Kylie, or any of the sisters posts a photo, fans get drawn into every detail--everything down to the necklace their wearing to the angle of the selfie. Their trendsetters and major influencers in the teen demographic. The Kardashian's know exactly what their appeal is and what their audience wants to view. They put out content that plays to their image as a family, and build their wealth and fame around attracting these super fans.
Their fame and wealth has evolved past social media efforts--they're also fashion models, designers, collaborators, fitness advocates, and brand owners. Those that have helped create the "Kardashian look" are also famous--their makeup artists, hair colorists, and personal stylists all have an empire of their own. Being associated with these dynamic sisters can lead to your very own fame--if you're lucky enough to get there.
The Kardashians are beautiful, trendy, fashionable, and wealthy. They have used technology and social media to be with their fans every day, and create content that is consistent with their brand image as a family. They are talented media influencers and rule breakers. They may not sing, dance, or act, but they have opened many doors for the next generation of online talent.
