TillybuttonDo you know the importance of brand recognition? Do you understand its key benefits and how it can leverage your business results? What can you do to achieve enviable brand recognition? Is it due to luck? Money? Bulk advertising?
Many make the mistake of thinking that only giant companies can generate brand awareness. Be aware that this is a myth, as even a small pastry shop gets its place in the sun with the right strategies. In this post, we will explain what brand awareness is, show its benefits and explore how stickers are an affordable way to increase brand awareness.
What is brand awareness?
Imagine people recognizing your company's logo on sight. Or rather, having good feelings upon seeing it. Cool, right? A brand awareness strategy aims to put your brand in the minds of consumers in a positive way. This will require working on every aspect of your business, from choosing the name to customer service. Achieving this goal requires patience and perseverance, as it is a slow process, but when you see the results, you realize it was worth it.
It is important to note that you will need good management to have a strong brand in the market. Only in this way can you align communication with the company philosophy. There is no point in reporting that you deliver one thing if the consumer arrives at the establishment and receives something entirely different.
What are the benefits?
Loyal Customers
When your brand has set itself apart from the competition and has gained public recognition, you are likely to gain loyal followers. Who has never witnessed friends or colleagues arguing about which smartphone or operating system is best?
The brand becomes part of people’s lifestyles, and many of these customers will be loyal to your brand, which results in higher conversion rates.
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Word-of-mouth Referrals
Referral marketing, also known as word-of-mouth or referral marketing, is a very effective tool. Recommendations carry huge weight when consumers choose a particular product or service, and result in higher conversion rates. Social networks and online assessment tools have enhanced this process. Over 90 percent of consumers do online research before making a purchase, and what they read about the product on offer definitely influences their purchasing choices.
Credibility
By achieving a certain level of recognition, the company can capitalize on the name to build and expand its customer base. This earned status makes it much easier when closing sales and signing contracts. Let's say you want to learn to play the guitar. Then you will need to go to the music store and choose one of several options. However, as you are new to the world of guitar playing, you do not really know which one is best. In that case, you will probably choose a guitar from a well known brand.
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How stickers can increase brand awareness
Stickers are not only attractive but can also be an effective billboard for brand recognition. They may often be ignored but they are easy to transport, flexible and versatile. They can be a place for your creativity, which is not just an ordinary creativity, but productive creativity to increase the visibility of your brand.
Why are stickers so effective?
Stickers are the ultimate promotional tool to help raise brand awareness without breaking the bank.They are easy to stick anywhere. You can stick them anywhere and thus increase the visibility of your brand. Stickers are an affordable option for branding, and are cheaper than most other promotional tools.
Stickers are easy to carry and hand out whenever you are on the road. Imagine going to a tradeshow with 500 stickers instead of 500 water bottles or 500 pens. Stickers are also enjoying a resurgence in the pop culture space, as evidenced by Custom sticker producer StickerYou recently opened the world's largest sticker store in Toronto, Canada.
Make sure to jump on this trend to maximize brand awareness using stickers while they’re hot!
Author Bio - Hi, I’m Amdee and I’m a passionate Blogger, Freelancer, Writer, and Digital Marketer. and I love tech stuff and games. Techissue, Tillybutton, Thecupnews.
