The Illusion of Choice in Media Culture Today | The Odyssey Online
Start writing a post
Entertainment

The Illusion of Choice in Media Culture Today

Six media companies dominate the market and control 90% of what we see

644
The Illusion of Choice in Media Culture Today
UnicornArtX

Do you ever feel like radio stations all seem to play the same songs with identical playlists on a loop over and over again? Or that even with hundreds of shows available with cable TV options, you can't ever find anything to watch? I believe that we are facing these problems partially because of the limitations caused by the monopolistic culture of media.

In 1983, 90% of US media including books, music, movies, news feed, magazines, radio, and television was controlled by fifty companies. Today, 90% of what we see is controlled by only six companies including:

  • Comcast-major holdings include NBC, Universal Pictures, other small cable channels such as The Weather Channel, USA, Bravo and E!
  • Disney– ABC, ESPN, Pixar, A&E, Lifetime and Marvel Studios
  • News Corporation– Fox, The Wall Street Journal, New York Post, FX, Barron’s, HarperCollins publishing
  • Time Warner– CNN, Time Magazine, Warner Bros, HBO, Cinemax, the CW, TBS, TNT
  • CBS Corporation– CBS, Simon, and Schuster
  • Viacom– MTV, Comedy Central, BET, Paramount Pictures

With as much competition that the "Big 6" faces by other independent outlets in smaller companies, I don't think the main problem is the six companies themselves. I believe the real issue that we often limit ourselves to content that supports only what we know. So we're restricted to reading mostly what we agree with. We subject ourselves to see what we relate to and with social media outlets like Facebook and Twitter, this statistic makes us even more limited by culture. These corporations easily shape opinions so it's true that we can be limited by these outlets; but only if we allow ourselves to be. We need to understand that these six large media companies have the true power to show you whatever they please. It's the same reason that most media sounds similar and repetitive. That's why it's so important to take what you see in media with a grain of salt. When we are knowledgeable of the power these "Big 6" companies really have, then we can better prevent them from altering our perspective to support their agenda.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
friends
Photo by Elizeu Dias on Unsplash

If I have learned one thing in my lifetime, it is that friends are a privilege. No one is required to give you their company and yet there is some sort of shared connection that keeps you together. And from that friendship, you may even find yourself lucky enough to have a few more friends, thus forming a group. Here are just a few signs that prove your current friend group is the ultimate friend group.

Keep Reading...Show less
ross and monica
FanPop

When it comes to television, there’s very few sets of on-screen siblings that a lot of us can relate to. Only those who have grown up with siblings knows what it feels like to fight, prank, and love a sibling. Ross and Monica Geller were definitely overbearing and overshared some things through the series of "Friends," but they captured perfectly what real siblings feel in real life. Some of their antics were funny, some were a little weird but all of them are completely relatable to brothers and sisters everywhere.

Keep Reading...Show less
Sorority Girls
Owl Eyes Magazine

College is a great place to meet people, especially through Greek life. If you look closely at sororities, you'll quickly see there are many different types of girls you will meet.

1. The Legacy.

Her sister was a member, her mom was a member, all of her aunts were members, and her grandma was a member. She has been waiting her whole life to wear these letters and cried hysterically on bid day. Although she can act entitled at times, you can bet she is one of the most enthusiastic sisters.

Keep Reading...Show less
Lifestyle

10 Reasons Why Life Is Better In The Summertime

Winter blues got you down? Summer is just around the corner!

611
coconut tree near shore within mountain range
Photo by Elizeu Dias on Unsplash

Every kid in college and/or high school dreams of summer the moment they walk through the door on the first day back in September. It becomes harder and harder to focus in classes and while doing assignments as the days get closer. The winter has been lagging, the days are short and dark, and no one is quite themselves due to lack of energy and sunlight. Let's face it: life is ten times better in the summertime.

Keep Reading...Show less
Relationships

10 Things That Describe You and Your College Friends

The craziest, funniest, and most unforgettable college memories are impossible to create without an amazing group of friends.

378
College Friends
Marina Lombardi

1. You'll never run out of clothes when you have at least four closets to choose from.

2. You embrace and encourage each other’s horrible, yet remarkable dance moves.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments