Never-Trumpers are now taking actions into their own hands to boycott our president elect, refusing to buy products from companies with Trump ties. Since the election of Donald Trump, protesters have taken the streets, and social media to denounce their acceptance of a Trump Presidency. By #GrabYourWallet, protesters condemn what they believe matters the most to Donald J. Trump- his brand.

Shannon Coulter, a brand and digital strategist created the hashtag. She continually compiles a list of companies that sell Trump products, as well as companies that have ties with the Trump family. Compainies such as Lord and Taylor and Zappo's carry product lines that carry the Trump name. Protesters against Donald Trump are refusing to shop at these stores.

People are dropping their Amazon Prime memberships and taking their businesses to other companies that don’t sell Trump products. However, the majority of companies that carry Trump products are large department stores. A very small fraction of their products are ones that have Trump ties.

This campaign has gone so far that tenants of three separate apartment buildings on Manhattans Upper West Side have petitioned to have the Trump name taken down from the side of the building. According to NPR the petition read “’Trump’s appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, his outright lying- all are antithetical to the values we and families believe in’”. Not all tenants signed the petition because some supported the Trump campaign. However, if these petitioners were so offended by Trump’s name being on the side of their residence, why would they continue to live there?

#GrabYourWallet is a way for protesters to take the matter of the Trump presidency into their own hands. They believe that withholding their spending habits at these particular department stores will take a hit on what they believe matters most to Mr. Donald Trump, his wallet. Many companies have not given into the pressures from these boycotters, pulling Trump products from their shelves is not top priority from them.