I am sitting at my desk at work, and it is about to be my lunch break. It's a Thursday and everyone in the office is in a tizzy. Why? The new Instagram update.
You would think that there was a fire in the building because the girls in the office were in fumes about it. For many, their hands were tied -- their iPhones were set to "automatic update." There was nothing they could do but watch as their Instagram practically turned into Snapchat.
Now, if you have absolutely no idea what I am talking about, I'll explain. Last week, Instagram came out with an update where you can post a story onto your feed. Isn't that the main purpose of Snapchat? It's even in the shape of a circle, has the username posted in the corner with the time of the post. If I were to open it on my screen and showed someone who had no idea about the update, he or she would swear that it was Snapchat.
I will say what I said when I found out that Kim K and Kayne recorded a phone call with T-Swift, "Is that even legal?" Are Snapchat and Instagram suddenly in cahoots, or do they have bad blood? I don't know, but I can say that I have never been more thankful that my phone is not linked to the automatic update setting. Truth be told, I did not even know that was an iPhone feature.
This app debacle has had many mixed reactions; so far I have come across the three Cs mainly - cross, confused and conflicted. People aren't that angry, because let's face it, it's just an app. These ones fall into the cross category. Next, the confused have no idea how it works and question the very existence of the update. Lastly, the conflicted are those who are wondering what to do -- should your Instagram story be the same as your Snapchat story? Should you not have multiple stories up at the same time on different apps? Are other people using the update or should it just be ignored? These are the very, very conflicted. Yes or no. Use or don't use.
I personally vote don't use, mainly because I think the update is a total copycat and pointless. But others told me they have users on Instagram that they don't have on Snapchat. There's something else to think about (@ confused and conflicted category). The only question I'm left with is if the dog filter will be the next crossover. Maybe we should all set our phones off of automatic update...just in case, of course.