The ABCs Of Gentrified Sesame Street | The Odyssey Online
Start writing a post
Entertainment

The ABCs Of Gentrified Sesame Street

What does the show’s move to HBO mean for the future of children's programming?

20
The ABCs Of Gentrified Sesame Street
Outside the Beltway

Imagine that while watching the "Game of Thrones" title sequence, a neighborhood emerged in the outskirts of Kings Landing with streets dotted with modest brownstone apartments and colorful furry monsters. With "Sesame Street’s" 46th season airing on HBO, the popular children’s show known for its mission to create quality educational television for all children will appear alongside programs which are not so wholesome for young minds, such as "Game of Thrones," "Girls," and "Boardwalk Empire."

HBO is known for making shows that are difficult to watch without a premium subscription, which will make it much harder for young viewers who's parents can't afford cable (let alone an HBO subscription) to watch "Sesame Street." Some have argued that this change will not significantly impact the show because, in nine months, the new episodes will appear on PBS. Nonprofit organizations PBS and the Sesame Workshop were struggling to finance the show in the face of programming competition from other networks and dwindling requests for the licensing of toys and DVDs. With HBO, "Sesame Street" producers now have the resources to improve the show without relying as heavily on merchandising.

That said, appearing on HBO will inevitably alter "Sesame Street's" originaltarget audience. When the show first premiered in 1969, the creators at the Sesame Workshop sought to educate poor kids who were watching more television than rich kids because their parents were so busy working. They believed that "Sesame Street" could bridge the education gap that existed between children of different socioeconomic classes. The show was tailored to the urban poor and their experiences were highlighted on the show. Child were recruited from the inner city as actors on the show, white children were the minority and plot lines revolved around issues that inner city children faced.

The educational and activist components of children's programming are jeopardized by those who seek to make money off of children's programming. Many children's shows target affluent children who will be more active consumers. A more harmful trend is for children's shows to pander to a hip adult audience who will watch for guest appearances from trendy actors or spoofs of popular films, both of which won't appeal to younger viewers but may increase the show's social media presence when older viewers post about it. The gentrification of "Sesame Street" plays into this pattern, where children's programming threatens to exist primarily for the sake of making a profit. Empowering our nation's at-risk youth population will come second.

Arthur Chu of "Salon" remarked, "Every time I see something else tailored to appeal to me and to people like me–educated, well-connected 18-35-year-olds–I wonder what invisible impoverished kid some marketer decided to ignore." Widely accessible outlets like public television and the Internet need to start providing underprivileged kids with television programs that will encourage their educational success. Like kids who's parents can't afford HBO.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
The Daily Struggles of Being a College Commuter
morethanwheels

I've been in college for four years now. I spent half my time as a commuter and half as a resident so I've experienced both sides of the housing spectrum. One thing I've learned comparing the two is that my struggles as a commuter far outweigh anything I went through while living on campus. Commuters have to deal with the problems school brings along with a slew of other issues; I've filled up my gas tank in the worst kind of weather conditions and napped in random places in public more times than I'm proud to say of. This is a list of some of the most challenging aspects of being a commuter.

Keep Reading...Show less
Entertainment

15 Times Michael Scott's Life Was Worse Than Your Life

Because have you ever had to endure grilling your foot on a George Foreman?

2791
Michael Scott
NBC

Most of the time, the world's (self-proclaimed) greatest boss is just that, the greatest. I mean, come on, he's Michael Freakin' Scott after all! But every once in a while, his life hits a bit of a speed bump. (or he actually hits Meredith...) So if you personally are struggling through a hard time, you know what they say: misery loves company! Here are 15 times Michael Scott's life was worse than your life:

Keep Reading...Show less
Featured

12 Midnight NYE: Fun Ideas!

This isn't just for the single Pringles out there either, folks

17230
Friends celebrating the New Years!
StableDiffusion

When the clock strikes twelve midnight on New Year's Eve, do you ever find yourself lost regarding what to do during that big moment? It's a very important moment. It is the first moment of the New Year, doesn't it seem like you should be doing something grand, something meaningful, something spontaneous? Sure, many decide to spend the moment on the lips of another, but what good is that? Take a look at these other suggestions on how to ring in the New Year that are much more spectacular and exciting than a simple little kiss.

Keep Reading...Show less
piano
Digital Trends

I am very serious about the Christmas season. It's one of my favorite things, and I love it all from gift-giving to baking to the decorations, but I especially love Christmas music. Here are 11 songs you should consider adding to your Christmas playlists.

Keep Reading...Show less
campus
CampusExplorer

New year, new semester, not the same old thing. This semester will be a semester to redeem all the mistakes made in the previous five months.

1. I will wake up (sorta) on time for class.

Let's face it, last semester you woke up with enough time to brush your teeth and get to class and even then you were about 10 minutes late and rollin' in with some pretty unfortunate bed head. This semester we will set our alarms, wake up with time to get ready, and get to class on time!

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments