Is your business struggling in digital marketing?

Many people think that digital marketing is as simple as placing an ad on the internet. However, there are a variety of ways to engage with consumers and grow your audience without ads.

The digital marketing landscape is full of trends that business owners are using to earn more money. By following a few of them, you'll give off a professional appearance and satisfy customers.

Read on to learn about the latest emerging trends in marketing.

Social Media Integration

One of the most popular marketing industry trends is the integration of social media accounts in other services. Social media has over 3.2 billion active daily users, allowing websites to gain an audience without forcing users to create an account with them.

With an account on the likes of Facebook or Twitter, you can sign into a website and access all of the features as you would with a standard account. Some services will share information between the two, allowing you to easily make posts on multiple platforms.

Chatbots

Chatbots are amongst the newest emerging trends in marketing. These are windows that will pop up on your screen when you visit a website. They'll allow you to interact with AI to do a variety of tasks.

With a chatbot, you can search for items, speak with someone directly, and ask questions. AI has been developed to the point where it can understand what a person is requesting based on keywords within a phrase.

While the idea of getting popups on each website may sound frustrating, these chatbots only use small portions of the screen. You can close the window at any time, and some websites let you keep them closed whenever you revisit the site.

Live Streaming

While YouTube's video streaming platform has become a giant in the world of online entertainment, current YouTube trends consist of live streaming. Unlike a standard YouTube video, live streaming isn't pre-recorded.

One of the ways that content creators attract the attention of viewers is by using thumbnails. Just like a YouTube video, you can add text on photo thumbnails for your live stream.

When you go live, users can interact with you by commenting and donating money. This form of entertainment has become increasingly popular because it gives a way for viewers to directly engage with their favorite content creators.

Take Advantage of Today's Digital Marketing Landscape

The digital marketing landscape is difficult to understand for many people, but you can take advantage of it by following these trends. You'll quickly notice that your business will grow as it will be accessible and engaging for all users.

Start including social media integration into your websites so that customers can quickly access your content. Including chatbots will allow you to save money on customer support, and live streaming will allow you to personally engage with your audience.

Feel free to browse the rest of our blog to learn more effective ways to grow your business.