Makeup shopping is an art.
Phase 1: The drive there
On your way you think of all the things you’re going to buy, you look at previous screenshots on your phone and plan out exactly what you’re going to get. Preparing yourself for what you’re about to endure. This is way too exciting!
Phase 2: Walking in
HALLELUJAH! Everything is so beautiful and shiny and sparkly and just perfect. There’s so many stands with new products everywhere. The choices are truly endless.
Phase 3: Getting your mind back in focus
I don’t know if it’s just me, but after a good 10 minutes in Ulta, I have to come back in terms with reality. I stand in the middle of the aisle and tell myself that I came in here for ONE thing and I will not be buying anything besides that.
Phase 4: You continue to look anyway
While you’re on your way to get the one item that you came in for, you just “happen” to pass by some of your other favorite brands. You feel as if it may be rude if you don’t just stop and look. No harm done, right?
Phase 5: You convince yourself it’s OK to look…again.
As your grazing by, you pick up a couple more things that you absolutely NEED. I mean who can really live without the new Urban Decay eye shadow palette?
Phase 6: You’ve finally found the ONE thing you were looking for.
At last! You found it! The small makeup kit that was the whole reason as to why you came into Ulta in the first place. As you go to pick it up, you look down and realize you don’t have any hands left because they are full. Full with makeup that you grabbed along the way.
Phase 7: Here comes the tears
You have a mental breakdown because you realize that you can’t possibly afford all of these “much needed” makeup items or else you’ll be in debt till you’re about 100. This is probably the tenth time within your shopping trip that you have to snap back to reality.
Phase 8: The long walk
You take another round trip around the store to put back everything you just picked up. You go back and get the original item and tell yourself it’s time to leave. You head towards the cash register even though that’s the last thing you want to do.
Phase 9: Wait, just one more stop…
You just HAVE to stop and look at the $1 bins, I mean you could be missing a great deal! You browse around for about 20 minutes and somehow pick up a few more “small” purchases.
Phase 10: Leaving before any more damage is done
You finally pay and walk out. Over $100 later the shopping trip could be considered a success. As you get in the car with your new makeup in hand and a huge smile on your face, you decide that you need to wait a couple more months before stepping in there again.
