By now, you have all probably seen Ben and Jerry's explicit support of the Black Lives Matter movement on Twitter. If not, check out this totally dope-inspired hashtag: #benandjerrynewflavors.
I was scrolling through dying at all of the clever, absolutely hilarious ideas. My favorite one was "It's a Rocky Road to Equality" and they have released their very own "Creamy Empower Mint."
Check out their in depth explanation as to why they chose to support this movement by clicking here.
This is a big deal. This is a widely recognizable company that has satisfied the taste buds of folks of all backgrounds and they are unashamedly and directly stating that black lives, that my life, matters.
As you read in the link I provided, they explained why stating Black Lives Matter is not a declaration that all lives do not. Despite their thorough explanation and analysis, there are still pundits and writers from Fox News calling that "citizens" boycott Ben & Jerry's.
This company is no stranger to social advocacy. Ben & Jerry's has also released delicious ice cream flavors in support of LGBT-Q equality and even climate change.
All-n-all, I am so happy to see a company like this using their platform in support of these worthy causes. As soon as I am done typing, I am headed to the store to satisfy my sweet tooth.