Taylor Swift has been writing and producing billboard top 100 gone platinum music for 12 years. She is the sad and lonely country girl we fell in love with circa 2006. She is the pop girl next door circa 2009. She is still the heartbroken and strong woman circa 2010. She is still the back to the 80s pop circa 2014. Now she is the raging flame re-branding her entire image.
In the last 12 years, Swift can be seen to have passed many main genres of music. She is still just that 16-year-old girl with a dream of being a musician, but still hoping for love in the process. She changed her entire music and image in order to stand up for her name.
She is a strong and determined woman that won't let anyone pull her down.
Swift has hit many bumps in the road following her split with Calvin Harris into her short relationship with Tom Hiddleston and following up with a grand slam of the Kanye and Kim fight. She was labeled a snake and the snake emoji was posted everywhere on her social media.
Following all the scandal that could have destroyed her career, she turned her enemies words into power.
She re-branded herself to show you can't mess with me and she was successful at it.
She remade her social media and dedicated it to true followers.
She turned the snake emoji into her mantra. Her new album was nothing like any of hers in the past.
Her hit single "Look What You Made Me Do" was a surprising turn from Swift's usually songwriting style. It was the start of her changing her image and taking control of what her image was to be. Along with a change in music and social media, she changes the accessibility of her tickets.
Followers of her Ticketmaster fan page were the first ones to get access to tickets by over a month than those not apart of the fan club. In order to be apart of the club and get assigned access to a ticket by buying merchandise, watching videos, and promoting her social media.
Taylor's latest music still hides some of the old Taylor, though it is my own personal theory that the turmoil Swift faced is part of the reason "This Is Why We Can't Have Nice Things" such as the old Taylor.
The old Taylor touched our hearts and cried with us, while the new Taylor is helping us to stand up and fight for who we are.
Her re-imaging was necessary, yet brilliant. Something many artists could have failed at and have failed at before. Overall Taylor Swift is, and always will be, a pure song-writing, music-making genius.
