Embracing one's external beauty has been a recent trend and a powerful breakthrough in the American culture. Brands are tackling "women's empowerment" and "real beauty" to strengthen brand loyalty and to build the confidence of women across the nation. This past week Target introduced its newest campaign, Target Loves Every Body, featuring women of all sizes sporting their most flattering swim suit.
We all know that swim suit season is the worst time of the year and it is rare to find exactly what you want and to feel confident in it. Target has addressed these insecurities and has ensured women that there is a dashing look for everyone. Size is no longer an excuse to avoid swim season!
"The brand has enlisted bloggers like Nashelly Messina of Fabulatina, Nikki Minton of My Style Diaries, Simply Stylist's Sarah Boyd, and Chantè Burkett of Everything Curvy and Chic to show off the line of bikinis and one-pieces," says Liza Darwin of Refinery 29. With a strong following and a passion for fashion, each influencer showcases a swim suit that gives her the most flattering figure and accentuates her best assets. From high-waist bottoms for plus size figures to halter bikini tops for the best bust support, all women can leave Target feeling confident about their bodies and no longer dreading the hunt during swim suit season.
